MAM
Dentsu Creative India elevates Benny Augustine to COO
Mumbai: Dentsu Creative India has elevated Benny Augustine to the role of chief operating officer (COO). He will report directly to Dentsu Creative India CEO Amit Wadhwa.
As per the mandate, Benny will oversee the operations of Dentsu Creative in India. His objective will be to build various frameworks, platforms, and business processes that promote efficiency and effectiveness for clients using ‘modern creativity.’ Furthermore, he will aim to foster the company culture by leading internal initiatives and implementing training programmes to help develop talent.
It is pertinent to note here that in his new role, Benny will also closely work with Dentsu Creative’s global operations community led by global COO, Andrea Terrassa.
Benny has been with the network for over a decade, where he was a part of the senior management team at Dentsu Webchutney as chief financial officer (CFO). He played a key role in establishing the agency as one of the top and largest digital creative agencies in India.
Amit Wadhwa commented, “While we move into this new era of a strong brand like Dentsu Creative in India, it is important to have someone to spearhead the operational transformation who understands people as well as the business. To be honest, I don’t think I could have asked for a better person than Benny to do this.”
Speaking of his new role, Augustine said, “I am super thrilled to take up this new assignment. It would be both challenging and exciting to be the COO of one of the most creative networks globally. I am thankful to Amit and Dentsu’s senior management for considering me for this critical role.”
At the Cannes Lions Festival of Creativity 2022, Dentsu Creative India was declared the ‘Agency of the Year.’
In completing a hat-trick for the agency, Dentsu also lifted a Titanium for the country for its “Unfiltered History Tour (UHT)” Campaign in addition to bagging three Grand Prix—another first, two Gold Lions and three Silver Lions—making “UHT” the most awarded work not only from India but globally.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
