MAM
Dentsu Creative India elevates Benny Augustine to COO
Mumbai: Dentsu Creative India has elevated Benny Augustine to the role of chief operating officer (COO). He will report directly to Dentsu Creative India CEO Amit Wadhwa.
As per the mandate, Benny will oversee the operations of Dentsu Creative in India. His objective will be to build various frameworks, platforms, and business processes that promote efficiency and effectiveness for clients using ‘modern creativity.’ Furthermore, he will aim to foster the company culture by leading internal initiatives and implementing training programmes to help develop talent.
It is pertinent to note here that in his new role, Benny will also closely work with Dentsu Creative’s global operations community led by global COO, Andrea Terrassa.
Benny has been with the network for over a decade, where he was a part of the senior management team at Dentsu Webchutney as chief financial officer (CFO). He played a key role in establishing the agency as one of the top and largest digital creative agencies in India.
Amit Wadhwa commented, “While we move into this new era of a strong brand like Dentsu Creative in India, it is important to have someone to spearhead the operational transformation who understands people as well as the business. To be honest, I don’t think I could have asked for a better person than Benny to do this.”
Speaking of his new role, Augustine said, “I am super thrilled to take up this new assignment. It would be both challenging and exciting to be the COO of one of the most creative networks globally. I am thankful to Amit and Dentsu’s senior management for considering me for this critical role.”
At the Cannes Lions Festival of Creativity 2022, Dentsu Creative India was declared the ‘Agency of the Year.’
In completing a hat-trick for the agency, Dentsu also lifted a Titanium for the country for its “Unfiltered History Tour (UHT)” Campaign in addition to bagging three Grand Prix—another first, two Gold Lions and three Silver Lions—making “UHT” the most awarded work not only from India but globally.
Digital
Galleri5 launches India’s first AI cinema OS at India AI Summit
Collective Artists Network unveils end-to-end production platform powering Mahabharat series and Hanuman teaser.
MUMBAI: India’s cinema just got an AI operating system upgrade because why settle for tools when you can have a full production command centre? Collective Artists Network and Galleri5 today unveiled Galleri5 AI Studio at the India AI Impact Summit in New Delhi, billing it as the country’s first cinema-native production technology platform. Launched on 20 February 2026, the system acts as an end-to-end orchestration layer for film and television, integrating generative AI, LoRA-driven character architecture, controlled shot pipelines, 3D/VFX tools, lip-sync, upscaling, quality control, and delivery, all tuned for theatrical and broadcast standards.
Unlike piecemeal AI tools, Galleri5 controls the entire stack from script and world-building to final master output. Filmmakers retain creative authorship, continuity, and IP security while slashing timelines from years to months.
The platform is already in live use at scale. Mahabharat: Ek Dharmayudh, an AI-powered series produced under Collective’s Historyverse banner, is airing on Star Plus and streaming on JioHotstar, ranking among the top-watched shows in its slot. Meanwhile, Chiranjeevi Hanuman – The Eternal (produced by Star Studios 18) dropped its teaser on IMAX screens, leveraging Galleri5’s infrastructure for the visuals.
Collective Artists Network founder and group CEO Vijay Subramaniam said, “For India to lead in the next era of storytelling, we have to think beyond tools and start building systems. This is about putting durable production infrastructure in place so creators can dream bigger, producers can execute faster, and our stories can travel further.”
Galleri5 partner at Collective and CEO Rahul Regulapati added, “Cinema requires precision, repeatability, and control. Off-the-shelf AI doesn’t solve that. Orchestration does. We built an operating system where technology bends to filmmaking, not the other way around.”
Under Historyverse, Collective Studios is developing a slate including Hanuman, Krishna, Shiva, and Shivaji blending advanced AI systems with traditional craft. The summit session featured directors from Hanuman, Krishna, and Shiva alongside Collective leaders, diving into real-world case studies: what delivers on screen, what glitches, and how production economics are shifting.
At a summit packed with global tech brass and policymakers, Galleri5 stakes a bold claim, cinema’s future belongs to integrated systems, not isolated gadgets and India is building one right now. Whether you’re a filmmaker eyeing faster workflows or just curious about AI remaking epics, this OS could be the script-flip the industry didn’t see coming.
