MAM
Dentsu Creative Impact ups Narayan Devanathan as CEO
MUMBAI: Dentsu Aegis Network has promoted Narayan Devanathan as Dentsu Creative Impact CEO.
In his new role, Devanathan will lead the growth of the full service creative agency, Dentsu Creative Impact across qualitative and quantitative parameters. He will continue to be based out of Gurgaon.
As part of his expanded role, he will also head the agency’s two specialist units, Dentsu Mama Lab (dedicated to better connecting brands with mothers through original insights) and Citizen Dentsu (the social communications division).
Dentsu Aegis Network chairman and CEO South Asia Ashish Bhasin said, “Devanathan, with his tremendous experience in building brands, is now tasked with building Dentsu Creative Impact into a strategic and creative power-house that partners our global and local clients in the new, dynamic era of advertising that we are entering. Dentsu Aegis Network clients deserve the best talent on their brands and as a part of that commitment we have placed Devanathan, amongst our best managers, in the role of heading this operation.”
“There are a lot of words that are currently being bandied about in terms of where the future of advertising lies. I believe the road to the future lies in a return to simpler times. Where the focus is on creating a happy place that helps people generate fabulous ideas. That’s probably still the best way to deliver value to clients, and success to our people. And those are the two metrics I’m going to raise the bar on,” added Devanathan.
Dentsu APAC CEO Rohit Ohri said, “In his four years at Dentsu, Narayan partnered me in the agency transformation process in India as national planning director. Understanding client’s marketing problems and finding the most effective solutions for them has been Narayan’s core strength. Insightful and intuitive, he is a natural advertising person. I believe that under his leadership, Dentsu Creative Impact G will scale newer heights.”
His experience in the advertising industry spans over 20 years across two of the most distinctive markets in the world. He has worked across capacities in planning and creative with leading advertising agencies in India and the United States. Prior to Dentsu, he was CSO, Euro RSCG India (now Havas Worldwide) and senior planning director at Ogilvy & Mather India. Before he moved back to India in 2007, he had also worked with the US-based Cramer-Krasselt and Admerasia, New York.
Digital
Galleri5 launches India’s first AI cinema OS at India AI Summit
Collective Artists Network unveils end-to-end production platform powering Mahabharat series and Hanuman teaser.
MUMBAI: India’s cinema just got an AI operating system upgrade because why settle for tools when you can have a full production command centre? Collective Artists Network and Galleri5 today unveiled Galleri5 AI Studio at the India AI Impact Summit in New Delhi, billing it as the country’s first cinema-native production technology platform. Launched on 20 February 2026, the system acts as an end-to-end orchestration layer for film and television, integrating generative AI, LoRA-driven character architecture, controlled shot pipelines, 3D/VFX tools, lip-sync, upscaling, quality control, and delivery, all tuned for theatrical and broadcast standards.
Unlike piecemeal AI tools, Galleri5 controls the entire stack from script and world-building to final master output. Filmmakers retain creative authorship, continuity, and IP security while slashing timelines from years to months.
The platform is already in live use at scale. Mahabharat: Ek Dharmayudh, an AI-powered series produced under Collective’s Historyverse banner, is airing on Star Plus and streaming on JioHotstar, ranking among the top-watched shows in its slot. Meanwhile, Chiranjeevi Hanuman – The Eternal (produced by Star Studios 18) dropped its teaser on IMAX screens, leveraging Galleri5’s infrastructure for the visuals.
Collective Artists Network founder and group CEO Vijay Subramaniam said, “For India to lead in the next era of storytelling, we have to think beyond tools and start building systems. This is about putting durable production infrastructure in place so creators can dream bigger, producers can execute faster, and our stories can travel further.”
Galleri5 partner at Collective and CEO Rahul Regulapati added, “Cinema requires precision, repeatability, and control. Off-the-shelf AI doesn’t solve that. Orchestration does. We built an operating system where technology bends to filmmaking, not the other way around.”
Under Historyverse, Collective Studios is developing a slate including Hanuman, Krishna, Shiva, and Shivaji blending advanced AI systems with traditional craft. The summit session featured directors from Hanuman, Krishna, and Shiva alongside Collective leaders, diving into real-world case studies: what delivers on screen, what glitches, and how production economics are shifting.
At a summit packed with global tech brass and policymakers, Galleri5 stakes a bold claim, cinema’s future belongs to integrated systems, not isolated gadgets and India is building one right now. Whether you’re a filmmaker eyeing faster workflows or just curious about AI remaking epics, this OS could be the script-flip the industry didn’t see coming.
