MAM
Dentsu Creative group India onboards Anu Gulati as executive creative director
MUMBAI: Dentsu Creative group India has announced the appointment of Anu Gulati as executive creative director. In her new role, Gulati will work with the group’s key talents to further drive and strengthen the network’s creative capabilities, thereby enhancing the client’s market growth. She will be based out of the network’s Delhi office and will report into dentsu Creative group India group chief creative officer Ajay Gahlaut.
Gulati brings with her over 15 years of experience in the industry. Earlier, she has held creative leadership positions at agencies like Ogilvy & Mather and DDB Mudra. In her previous roles, she has worked with brands like 7Up, McDonald’s, Sprite, KFC, Pizza Hut, Indian Tourism, UNICEF and WWF, to name a few. Additionally, she has also been pursuing her love for writing as a scriptwriter. Gulati has been a part of several award-winning campaigns that have bagged multiple national and international wins at the much-coveted Cannes, Kyoorius, One Show, Abbys, and D&AD.
Speaking on the appointment, Ajay Gahlaut said, “Anu Gulati is a rare creative person with an uncanny talent for creating interesting and engaging advertising that is also very effective in the marketplace. Exceptional talent, the mental stamina for extreme hard work and an obsessive desire to create a stellar piece of work on every brief, make Anu a valued member of any creative team. We are thrilled to welcome Anu on board; and look forward to seeing her weave her particular brand of magic into our brands.”
Anu Gulati added, “Unlike the usual setups, dentsu provides a unique and integrated environment. With the kind of talent and intent this place is brimming with, I am confident that these teams can do wonders not just for the network but for the advertising industry at large.”
AD Agencies
Collective Creative Labs wins two Silver Effies, ranks top 15
Independent agency shines with strategy-led campaigns that move brands and culture
MUMBAI: Collective Creative Labs (CCL) has bagged two Silver Effies at the 25th Effie India Awards and claimed the 15th spot in the Agency of the Year rankings, marking a standout moment for the independent agency.
For a young agency built without legacy backing, these accolades go beyond trophies. They celebrate a fresh approach: starting with brand truth, sticking to strategy, and creating work that drives business, not just chatter.
Three years ago, Collective Artists Network spotted a gap in the market. Brands had access to creators and cultural moments but lacked cohesive strategy. CCL was born to fill that gap, blending cultural insight with disciplined brand planning to deliver campaigns that truly perform.
Collective Artists Network founder and group CEO Vijay Subramaniam said, “We were already sitting at a rare intersection of culture, creators, entertainment and influence. But brands don’t need access alone; they need alignment. CCL brings strategy to the heart of culture so that it drives real brand growth.”
CCL’s campaigns, including work for Zebronics, Rakesh Masala and Liberty, have travelled far beyond paid media, not chasing virality, but earning it through clarity of insight and purpose. Big names are used to amplify thinking, not replace it.
Collective Creative Labs CEO and partner at Collective Artists Network Sanjana Jain added, “Great work starts with clarity, what the brand stands for, the consumer’s reality, and the business goal. In a world that loves spectacle, we focus on outcomes. These awards validate that approach.”
Both Silver-winning campaigns were built on immersive consumer understanding and sharp strategic thinking, reinforcing CCL as a performance-driven creative partner. Operating where brands, culture, entertainment and emerging media intersect, CCL represents a new kind of agency model, uniting talent, content, influence and strategy under one roof.
For CCL, these wins and the Agency of the Year ranking are just markers of momentum, not the finish line.
