MAM
Dentsu Communications appoints Vedobroto Roy & Deepak Singh as ECDs
Mumbai: Dentsu Communications has appointed Vedobroto Roy and Deepak Singh as ECDs and creative heads.
Both Roy and Singh will be based in Mumbai.
Roy joins Dentsu from Leo Burnett while Singh has moved from DDB Mudra, Mumbai.
Dentsu Communications CEO Arijit Ray said, “I am really glad to have Vedobroto and Deepak on board. Both Deepak and Ved bring to the table the perfect combination of talent and the right attitude to provide leadership and transform the creative product and culture to the next level. Both of them are highly accomplished creative directors. I am sure with their capabilities, they will help build and accelerate the momentum and impetus that has been set forth.”
Singh said, “I am eager and rearing to go. The opportunity is really challenging and exciting at the same time and I am looking forward to working with Ved and the team.”
Roy said, “In their search for next level of creative leadership at Mumbai, Dentsu somehow found me suitable for the role. My focus along with my partner in crime, Deepak Singh, would be on helping the organisation achieve their new creative mandates while nurturing the relationship with the existing clients and developing their business objectives as creatively as possible.”
Roy started his career at Ogilvy Mumbai, joined JWT Delhi later and then went to Cheil Communications, Delhi. He then joined Leo-Burnett, Dhaka. For the past 12-13 years, he has worked on brands that include Pepsi and Samsung, across agencies and geographies. Apart from working on Brand Pepsi, his team headed by him re-launched 7 UP and Tropicana.
Singh has worked with clients like Philips, Electrolux, Emirates, World Wide Media Group when he was with DDB Mudra. Before DDB Mudra, he had worked with Leo Burnett, Grey and McCann, working on brands like Vimal, Suzlon, Parle, Kinetic and Bajaj.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
