MAM
Dentsu Communications appoints Vedobroto Roy & Deepak Singh as ECDs
Mumbai: Dentsu Communications has appointed Vedobroto Roy and Deepak Singh as ECDs and creative heads.
Both Roy and Singh will be based in Mumbai.
Roy joins Dentsu from Leo Burnett while Singh has moved from DDB Mudra, Mumbai.
Dentsu Communications CEO Arijit Ray said, “I am really glad to have Vedobroto and Deepak on board. Both Deepak and Ved bring to the table the perfect combination of talent and the right attitude to provide leadership and transform the creative product and culture to the next level. Both of them are highly accomplished creative directors. I am sure with their capabilities, they will help build and accelerate the momentum and impetus that has been set forth.”
Singh said, “I am eager and rearing to go. The opportunity is really challenging and exciting at the same time and I am looking forward to working with Ved and the team.”
Roy said, “In their search for next level of creative leadership at Mumbai, Dentsu somehow found me suitable for the role. My focus along with my partner in crime, Deepak Singh, would be on helping the organisation achieve their new creative mandates while nurturing the relationship with the existing clients and developing their business objectives as creatively as possible.”
Roy started his career at Ogilvy Mumbai, joined JWT Delhi later and then went to Cheil Communications, Delhi. He then joined Leo-Burnett, Dhaka. For the past 12-13 years, he has worked on brands that include Pepsi and Samsung, across agencies and geographies. Apart from working on Brand Pepsi, his team headed by him re-launched 7 UP and Tropicana.
Singh has worked with clients like Philips, Electrolux, Emirates, World Wide Media Group when he was with DDB Mudra. Before DDB Mudra, he had worked with Leo Burnett, Grey and McCann, working on brands like Vimal, Suzlon, Parle, Kinetic and Bajaj.
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
