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Dentsu Aegis & Starcom to manage VimpelCom’s global media planning & buying
MUMBAI: Global provider of telecommunications services VimpelCom Ltd, headquartered in Amsterdam, has appointed two global media agencies – Dentsu Aegis Network and Starcom Mediavest Group – to manage its global media planning and buying.
The move forms part of the company’s transformation to globalise its operations and processes across the Group. VimpelCom claims to serve over 217 million customers, across 14 countries.
From 1 January, 2016, Dentsu Aegis Network and Starcom Mediavest Group will take over media planning, management and buying for VimpelCom in the following countries: Russia, Italy, Ukraine, Pakistan, Kazakhstan, Uzbekistan, Bangladesh, Kyrgyzstan, Tajikistan, Armenia, and Georgia, covering its consumer brands Beeline, Wind, Kyivstar, Banglalink and Mobilink.
VimpelCom chief communications & brand officer Rozzyn Boy said, “VimpelCom embarked on a transformation program earlier this year, which aims to significantly improve our operational efficiencies, reduce our cost base and reinvent ourselves as a truly digital business. As part of this strategy, we are globalising a number of our supplier relationships and optimising our position as a customer-centric international organisation, driven by innovation and digital models. In a customer-first world, having the right digitally savvy creative and media planning partners is key to our marketing maturity and interactions with our valued customers.”
“After a robust review of potential agency networks across our footprint, we are pleased to welcome Dentsu Aegis Network and Starcom Mediavest Group as our strategic media planning and buying partners for the VimpelCom Group,” Boy added.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
