MAM
Dentsu Aegis Network names Nishi Kant as new president for mcgarrybowen India
NEW DELHI: mcgarrybowen India, the creative agency from the house of Dentsu Aegis Network (DAN), has named Nishi Kant as its new President. Prior to this, Kant was EVP and ranch head, Dentsu Webchutney, Delhi and Mumbai. In his new role, Kant will spearhead the agency across its three offices in Delhi, Mumbai and Bangalore. He will continue to report into Sidharth Rao, chairman, mcgarrybowen India & Dentsu Webchutney.
Sidharth Rao said, “In my 15 years of work experience with Nishi, I have seen him grow into a business leader par excellence from a mighty creative resource. He has successfully led Dentsu Webchutney’s offices in Delhi and Mumbai. mcgarrybowen holds a great legacy globally and I welcome him to instill his values and lead the team, nationally. I firmly believe his insights will enhance the company’s brand value and empower potential growth.”
Nishi Kant added, “I am honoured and energised by the opportunity to assume the leadership of mcgarrybowen India in the midst of these challenging times. I have deep respect for all the work that has taken place to transform mcgarrybowen as a global creative powerhouse. I am looking forward to working with our talented team and group leaders over the coming years to create a truly integrated agency. Together, we will capture the next wave of growth for mcgarrybowen India by remaining laser-focused on serving our clients, crafting efficient creative work, and providing the best career experiences to our people.”
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
