AD Agencies
Dentsu Aegis Network announces rebranding of Dentsu Branded Agencies
MUMBAI: Transformation is in the air at Dentsu Aegis Network’s Dentsu Branded Agencies.
One of the key advantages that Dentsu Aegis Network has as a network is, to create collaborations that keep clients’ business at heart. In a key move to help clients better leverage the capabilities of a global network, Dentsu Aegis Network has realigned agencies across several countries under three groupings.
In India, this is now being manifested in three of its creative agencies being rebranded to better reflect this alignment.
As a consequence, Dentsu Communications will now be known as Dentsu India, Dentsu Marcom will now be known as Dentsu One and Dentsu Creative Impact will now be known as Dentsu Impact. Meanwhile, Taproot Dentsu and Dentsu Webchutney remain unchanged.
Said Dentsu Aegis Network India & south Asia chairman & CEO Ashish Bhasin: “This new nomenclature is a first step towards expanding and reinforcing the global and regional services we provide our clients in India. It will help us serve our global clients better as well as acquire more new business.”
Commenting further on the change, Ashish Bhasin added, “We are consolidating our capabilities under a global agency network, with a uniform identity across markets, in order to strengthen the coordination across our network and expand the high quality service we consistently provide. The most important ingredient in creating innovation in an ever-changing environment is collaboration. This realignment will fuel, just that in newer, more efficient ways. This will help us further accelerate the tremendous success that Dentsu Branded Agencies have experienced in India over the last year, including the spectacular performance at Goafest awards and in the area of new business.”
There is no change in the leadership or staff of each of the individual units, Dentsu announced. Simi Sabhaney will continue as CEO and Vipul Thakkar as NCD of Dentsu India, Harjot Narang as President and Titus Upputuru as NCD of Dentsu One, and Amit Wadhwa as president and Soumitra Karnik as NCD of Dentsu Impact. Meanwhile, Narayan Devanathan continues as the group executive & strategy officer of Dentsu Branded Agencies, India.
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
