MAM
Dentsu Aegis’ Isobar wins JK Tyres’ digital mandate
MUMBAI: JK Tyres has appointed Isobar – the global full service digital agency from the Dentsu Aegis Network, as its digital agency of record. The agency won the account of the automobile brand following a multi-agency pitch.
JK Tyre general manager – marketing and industries Amitabh Prasad said, “We are glad to see the enthusiasm that the people at Isobar have for the JK Tyre brand. While digital campaign planning and implementation comes naturally to a reputed agency like Isobar, what we are really looking forward to is the passion that these digital pioneers will bring to the table.”
He added, “JK Tyre is one of the most innovative brands in its category. Therefore, we prefer associating with people who share the same values and vision. With the kind of work that Isobar has done in the recent past, we are confident that we will be able to accomplish some great work together.”
Isobar India managing director Shamsuddin Jasani said, “We are privileged to work with JK Tyres. This win is a testament to the fact that we strive to provide innovative solutions and ideas without limits to our clients. It enhances our credentials as the leading full service digital marketing agency in India.”
Isobar India vice president Gopa Kumar said, “We are very happy and excited to work on JK Tyres, It is an interesting and a challenging category to work on and we are looking forward to do some great work together which will stand out on the digital stage.”
Brands
33 per cent of women believe the salary scale is rigged: Naukri report
Voices @ Work study finds rising calls for equal pay audits and lingering bias
MUMBAI: Progress may be visible in India’s workplaces, but many women still feel the need to tread carefully. A new report by Naukri reveals that one in two women hesitate to disclose marriage or maternity plans during job interviews, worried that such information could influence hiring decisions.
The findings come from the second edition of Naukri’s annual Voices @ Work International Women’s Day report, titled “What Women Professionals Want.” Drawing insights from more than 50,000 women across over 50 industries, the survey sheds light on evolving workplace aspirations alongside the biases that continue to hold women back.
One of the report’s most striking insights is the growing demand for equal pay audits. The share of women calling for regular pay parity checks has climbed to 27 per cent this year, up from 19 per cent a year ago. The demand now stands alongside menstrual leave as the most sought after workplace policy.
Interestingly, the call for pay transparency grows louder higher up the income ladder. Nearly half of women earning between Rs 50 lakh and Rs 1 crore annually say equal pay audits are a priority, suggesting that pay gaps become more visible as women move up the career ladder.
At the same time, confidence and ambition appear to be rising. About 83 per cent of women say they feel encouraged to pursue leadership roles, a significant jump from 66 per cent last year. Cities in southern India appear particularly supportive, with Hyderabad leading the way as 86 per cent of respondents there reported encouragement to step into leadership positions. The education sector recorded the highest sense of encouragement at 87 per cent.
Yet the report also highlights a growing trust deficit around pay equity. Nearly one in three women, or 33 per cent, say they do not believe men and women are paid equally at their workplace. That figure has risen from 25 per cent last year, pointing to widening perceptions of disparity as careers progress.
Bias in hiring and promotions continues to be the biggest hurdle. About 42 per cent of respondents say workplace bias is the main challenge for women from diverse backgrounds. The concern is consistent across major metros, with Chennai and Delhi NCR reporting similar levels.
Reluctance to discuss personal milestones during hiring processes is also widespread. While 34 per cent overall said they hesitate to share marriage or maternity plans in interviews, the anxiety increases with experience. Among professionals with 10 to 15 years of work experience, the figure rises to 40 per cent.
Info Edge group CMO Sumeet Singh, said the data reflects both progress and unfinished work. “Behind every data point in this report is a woman who is ambitious. The fact that 83 per cent feel encouraged to lead is something to celebrate. However, the fact that one in two still hide their marriage or maternity plans in interviews tells us the work is far from done. As India’s leading career platform, it felt not just important but necessary for us to shine a light on these gaps through the second edition of our report,” he said.
The report suggests that while ambition among women professionals is growing, structural changes around pay transparency, fair hiring and supportive policies will be key if workplaces hope to keep pace.
