MAM
Dentsu acquires healthcare communications agency Synergy MC
MUMBAI: Dentsu Inc. has reached an agreement to acquire Synergy MC, a healthcare communications agency specializing in marketing communications for prescription drugs.
The agreement was reached with the principal shareholders of APO Plus Station Co., Ltd., the parent company of Synergy Medical Communications, Inc.
Against the backdrop of Japan’s recent declining birthrate and aging population, the marketing of prescription drugs by pharmaceutical companies and other healthcare-related entities has reached a major turning point due to healthcare reforms and changing drug development trends.
Under these circumstances, there has been a pressing need for the Dentsu Group to establish a system that will comprehensively meet increasing client needs for solutions such as the development of and support for new healthcare services, marketing techniques that maximize client value, and the provision of insights from healthcare professionals, patients and society.
The Dentsu Group is currently providing healthcare marketing communication services in Japan through its subsidiary Dentsu Sudler & Hennessey Inc.
The acquisition of Synergy MC will boost the Group’s capacity to respond to a wider range of healthcare communication needs. Looking ahead, the Group will continue to implement further service innovations through the fusion of its expertise in the healthcare domain with its distinctive experience and knowhow in the B-to-C market.
Brands
Apollo Tyres names Neha Agarwalla as divisional head – marketing comms & sponsorships
Former Paytm AVP to steer brand, comms and Team India tie-ups
MUMBAI: Neha Agarwalla has taken the wheel at Apollo Tyres, stepping in as divisional head of marketing communications and sponsorships for India and Asia’s commercial business.
In her new role, she will oversee marketing communications, brand activations and go-to-market strategies, while also managing the company’s high-profile association with the Board of Control for Cricket in India as part of its Team India sponsorship.
Agarwalla arrives with nearly two decades of experience across media, marketing and business strategy, bringing a blend of analytical sharpness and brand storytelling to the table.
Before joining Apollo Tyres, she spent close to eight years at Paytm, where she last served as associate vice president. During her tenure, she led media buying and business planning, and earlier held the role of general manager marketing, heading the company’s media business.
Her career arc also includes stints at Initiative, where she worked as business director and media director, and at GroupM, where she was associate director. Across these roles, she built expertise in media strategy, data analysis and integrated marketing.
An alumna of the Delhi School of Communication, Agarwalla now takes on a role that blends sport, strategy and storytelling, with cricket as a powerful pitch.
