MAM
Dentsu acquires Brazil based digital agency
MUMBAI: Dentsu Aegis Network has acquired the Brazil based digital agency – Redirect Digital Marketing.
The purpose of the acquisition is to strengthen and expand the range of digital services provided by the Dentsu Group in the largest advertising market in Latin America and enhance its presence in the region.
Founded in 2007, Redirect Digital Marketing offers a range of services including the production of creative and content utilizing digital technology, the implementation of research and campaigns that leverage digital media and social media, performance marketing and search engine optimization (SEO).
The Dentsu Group has to date provided services to its clients in Brazil through full-service advertising agencies NBS (acquired in 2014) and Dentsu Brazil, creative agency mcgarrybowen, full-service digital agency LOV Interactive Communications, and global digital brands Isobar and iProspect.
The acquisition of Redirect Digital Marketing will enable the Group to further hone its competitive edge and accelerate its growth strategy through increased business from its expansion into Curitiba and enhancement of the digital services it provides in the Brazilian market. Post-acquisition, Redirect Digital Marketing will transition toward operating as part of digital performance marketing agency iProspect, one of the Group’s eight global network brands, in the coming months.
In its March 2015 worldwide advertising expenditure forecasts, the Dentsu Group’s media communications agency Carat announced that digital advertising expenditures in Brazil grew 20 per cent in 2014 and are expected to continue to rise 10 per cent in 2015 and nine per cent in 2016.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
