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Deloitte and Clevertap partner to transform customer engagement with AI
MUMBAI: Deloitte Touche Tohmatsu India LLP has announced a strategic alliance with Clevertap to revolutionise customer engagement using AI-powered analytics and data-driven insights. This collaboration aims to help businesses optimise interactions, boost retention, and drive digital transformation across key sectors, including retail, financial services, quick commerce, and travel.
As companies increasingly shift to insight-led engagement models, the partnership will focus on delivering real-time analytics, predictive insights, and highly personalised experiences. By combining Deloitte’s strategic expertise with Clevertap’s AI-driven platform, businesses can create seamless and scalable customer journeys.
Deloitte India partner Hemendra Upadhyay said, “This partnership is about equipping businesses with the right tools to stay ahead in an evolving digital landscape. Through collaboration, we will help enterprises leverage data and technology to enhance customer connections and drive growth.”
Clevertap co-founder & chief product officer Anand Jain, “Deloitte’s deep market insights, combined with Clevertap’s AI-driven solutions, will enable businesses to build personalised, scalable engagement strategies that redefine customer relationships.”
The alliance will begin with pilot projects, joint training, and co-marketing initiatives, eventually expanding to industry-specific solutions and innovation labs. Over time, the partnership aims to establish new standards for digital transformation, ensuring businesses stay ahead in a rapidly evolving marketplace.
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Rakesh Menon joins Paytm as avp – lending
Fintech product leader takes on new role after building digital lending, payments and credit products across fintech ecosystem
MUMBAI: Rakesh Menon has joined Paytm as assistant vice president – lending, taking on a new role focused on strengthening the company’s lending and credit products.
Prior to this, Menon worked at Profectus Capital Pvt Ltd as chief manager – payments based financing and digital lending.
At Profectus, he designed and launched digital credit products for merchants with variable cash flows, including overdraft-linked and revenue-share lending models. He led end-to-end LOS–LMS API integrations with payment partners and aggregators, enabling real-time underwriting, disbursal and repayment workflows.
He also worked on funnel optimisation initiatives using journey analytics, improving onboarding, KYC and disbursal conversion by 35 per cent. He developed ecosystem partnerships for transaction-data-based credit assessment and automated settlement systems, and collaborated with credit and data science teams to strengthen risk models and early delinquency detection.
Menon standardised partner onboarding and API frameworks, reducing go-live timelines by 40 per cent and improving digital scalability.
Before Profectus Capital, he worked at PayU as senior manager – presales lead – enterprise business from August 2022 to August 2023. He set up a national presales function for fintech and digital commerce clients, aligning solutions such as EMI, BNPL, BBPS and offer engines to merchant requirements.
He also helped improve conversion rates by around 15 per cent through merchant persona mapping, demo frameworks and structured sales playbooks, working closely with product and go-to-market teams.
From April 2019 to July 2022, Menon served as business unit head – SMB – direct acquisitions at Worldline, where he built the SMB online payments vertical from scratch. The business scaled to Rs 2,500 crore in annual transaction volume, growing at 45 per cent year-on-year.
During this period, he introduced paperless onboarding processes including eKYC and eSign, developed partner dashboards and CRM automation systems, and integrated platforms such as Shopify, WooCommerce and Tally to expand merchant adoption.
Across roles, Menon has worked across digital lending, payments and merchant financing, with experience in product development, ecosystem partnerships, API integrations and fintech-led growth strategies.
At Paytm, he will focus on scaling lending products and strengthening digital credit infrastructure within the company’s financial services ecosystem.
His appointment comes as fintech firms continue to expand their lending and embedded finance offerings in a competitive market.
