Brands
Delhipedia helps events & brands reach Netizens
MUMBAI: While leveraging influencers is a common practice abroad, India is still experimenting the various ways in which an audience can be tapped using influencer marketing. This is where we would like to bring your attention to Delhipedia!
This community engagement platform is an influencer for all brands which aim to reach out to Delhi’s audience. With an envious following of 600,000, Delhipedia has emerged as a key marketing partner for eight organisations in just two months. Delhipedia has positioned itself as one of the most appropriate platforms for brands to partner in order to drive their marketing and sales. Brands like Le Eco have launched key social media campaigns through Delhipedia, and travelled on the strength of its followers.
Delhipedia, the leading community engagement platform emerged as a key marketing partner for eight organisations in just two months. The online platform has already partnered with clients like LeEco for its campaign Festive Mirfie, the Green Wheels Bike Festival, Krackerjacker Karnival Delhi, Hindol Sengupta, author of The Modern Monk and Jeffrey Archer, author of the book ‘This was a Man’, to name a few. Delhipedia has successfully been able to promote these brands with key digital tools like online video stories, social media contests and announcements. With an envious following on social media platforms like Facebook, Delhipedia has positioned itself as one of the most appropriate platform for brands to partner in order to drive brand engagement and sales.
Elaborating on the successful partnership with Delhipedia, Le Eco marketing communications director Meera Krishnan said, “We were looking to drive a campaign activation encompassing social, offline activations and print for Mirfie – our unique version of a selfie contest. Delhipedia team worked proactively and ensured the deliverables and ROI far exceeded our expectations. The campaign was a huge success, and we experienced significant engagement among audiences, with a good number of entries for the contest and positive impact on brand image.”
Similar was the experience of Great Indian Literature and Film Festival (GIFLIF) co-founder Karan Kukreja, “For the promotion of GIFLIF, we were looking for a partner through which we could reach out to the Delhi’s movie lovers and literati. By partnering with Delhipedia, we were able to reach out to its nearly six lakh followers, which generated interest among many film and literature lovers, and led to a great response for the festival.”
“Delhipedia’s use of video content to draw audiences helped us build and grow community of followers, both during and post the event”, he added.
Delhipedia founder Arjun Pandey says, “We have seen tremendous demand for leveraging the close to six lakh strong Delhipedia community, consisting of Delhi’s internet elite.” Pandey added, “According to a recent data released by Oxford Economics, Delhi has India’s highest per capita income in India, pegged at Rs 2,80,000. This is about three times above the national average, and community engagement sites like Delhipedia offer a one-of-its kind interactive platform to reach out to the internet and e-commerce elites amongst them.
Brands
Disney Cruise Line launches Disney Adventure as Robert Downey Jr. christens ship in Singapore
Star studded ceremony marks line’s first Southeast Asia ship
SINGAPORE: Disney Cruise Line has officially welcomed its newest and largest ship, the Disney Adventure, with a glittering, music filled christening ceremony in Singapore, marking the brand’s first ever vessel to homeport in Southeast Asia.
Held inside the ship’s grand Walt Disney Theatre, the celebration unfolded as a theatrical spectacle worthy of Broadway. Regional vocalists and musicians were joined by a 23 piece orchestra, while sweeping video projections wrapped the stage in classic Disney, Pixar and Marvel moments. Special appearances from captain Mickey Mouse and captain Minnie Mouse added a touch of nautical charm.
Among the headline performers were Jed Madela, hollywood performing arts hall of fame inductee, and Dami Im, international recording artist known for Eurovision. Together, they led a soaring tribute to Disney’s musical legacy.
On stage to mark the milestone were Josh D’Amaro, chairman of disney experiences and incoming chief executive officer of The Walt Disney Company, and Joe Schott, president of disney signature experiences.
D’Amaro described the ship as a new chapter for the company in Asia, saying it would bring Disney storytelling to audiences who may be experiencing the brand’s magic for the first time.
The ceremonial highlight came from Hollywood star Robert Downey Jr., who serves as the ship’s godparent. With characteristic flair, he declared, “You bring the theme and I’ll bring the thunder,” before delivering the traditional blessing: “I christen thee, Disney Adventure, may God bless this ship and all who sail upon her.”
The ceremony closed with a jubilant rendition of “Let’s Set Sail”, a long standing Disney Cruise Line tradition designed to stir excitement for the voyages ahead.
Drawing on more than a century of storytelling from Disney, Pixar and Marvel, the Disney Adventure promises a floating world of fantasy. Guests can wander through seven immersive themed areas, including San Fransokyo Street inspired by Big Hero 6.
On board highlights include a brand new Broadway style musical titled Remember, immersive dining, signature fireworks at sea, imaginative children’s clubs and a vibrant collection of bars and lounges for adults. Thrill seekers can also take on Ironcycle Test Run, the cruise line’s first roller coaster at sea.
The Disney Adventure is the eighth ship in the fleet and sets sail on its maiden voyage on 10 March, launching an inaugural season of three and four night itineraries. It forms part of an ambitious expansion plan that will see five more ships join the fleet by 2031.
For Disney, the magic is no longer just on stage or screen. In Singapore, it now sails.
