Brands
Delhi Daredevils go Quikr at IPL7
MUMBAI: The Delhi Daredevils unveiled their jersey for the seventh edition of the Pepsi Indian Premier League at an event organised at JW Marriot – Aero City this Saturday, with Quikr.com coming in as the principal sponsor.
The GMR group owned team has gone for a complete makeover this season with a new look squad, a new logo and a new sponsor, who symbolise the story of growth and success.
Speaking on the unveiling Delhi Daredevils CEO Hemant Dua explained: “Quikr has become a ground breaking company in the online classified space and we at the Daredevils are truly excited with this partnership. It is the coming together of brands that share similar values on an ideal platform where speed, success and teamwork rule and believe it will be the beginning of a long association. Creatigies Communications and Havas Media played a key role in making this partnership happen, we appreciate their efforts.”
The partnership will initially be for a three year period with both sides confident of a long term relationship.
Quikr founder & CEO Pranay Chulet said: “We are excited to partner with DD. Much like our business, T20 games are all about succeeding at speed. The idea is to score Quikr and win Quikr, and we feel we have a great meeting of minds between Quikr and DD on that.”
Before their flight for Dubai on Saturday night the Delhi Daredevils also announced their list of sponsors which includes Just Dial (right chest), Idea (back of jersey), Delhi Duty Free (lead arm), RBL & Intuit Quick Books (non lead arm), Manyavar (lead helmet), Amity University (back of helmet), McDowell’s No. 1 (lead leg), Kama Sutra Deo (non lead arm).
DD’s first match will be in Sharjah against Royal Challengers Bangalore on 17 April 2014.
Brands
Komerz acquires Glassbox to launch creative commerce model in India
Brand storytelling meets AI-driven distribution as Komerz targets $345bn digital market
MUMBAI: London-headquartered commerce platform Komerz has acquired brand and marketing consultancy Glassbox, creating a single integrated system that blends creativity, distribution, and measurable sales.
The move introduces a new “creative commerce” model, combining AI-powered infrastructure, brand strategy, and performance measurement within one platform. By connecting upper-funnel brand building with lower-funnel conversion and repeat purchases, the combined entity aims to provide brands with a seamless growth engine.
Komerz Global CEO Ramesh Krishnamurthy said, “Creative commerce must operate across the funnel. Contextual content, data-led activation and distribution must function as one accountable growth engine.”
Komerz global COO Siddharth Shankar added, “Creative without distribution is theatre. Distribution without brand equity is discounting. Bringing both together lets brands build equity while driving measurable growth.”
Glassbox, founded in 2021 by Geetanjali Bhattacharji and Anil Nair, works across brand strategy, marketing transformation, and integrated communications. Bhattacharji said the integration reflects how “brand building must evolve from episodic campaigns to always-on, data-informed commerce frameworks.”
Komerz, valued around $330 million, operates across the UK, Europe, Asia, and North America. The acquisition will help multinational corporations manage complex global portfolios while enabling challenger and D2C brands to scale across India’s digital commerce market, projected to reach $345 billion by 2030.
With this deal, Komerz is strengthening its global “creative commerce” footprint, following its recent acquisition of US retail measurement firm Pathformance, and positioning itself at the intersection of creativity, commerce, and technology.
