MAM
DeHaat partners with Freshtrop for Fruit export boost
Mumbai: DeHaat, the leading AgTech platform providing comprehensive agricultural services for farmers is entering into a strategic partnership with Freshtrop Fruits Ltd. to enhance the export business of grapes & other fruits from India. The partnership aligns with the vision of both companies to strengthen the fruit value chain from India with deeper engagement with farmers, better technology transfer & improved infrastructure.
Speaking on the acquisition, DeHaat co-founder & CEO Shashank Kumar said, “The way Freshtrop has built its relationship with 50+ global retail chains delivering strong business presence across 20+ countries is quite commendable. Over the last 25 years, Freshtrop has empowered hundreds of farmers to start the grape export journey which completely aligns with DeHaat’s vision of being a ‘Farmers First’ organisation. We established our export business 18 months ago and are today exporting more than 20 agri produce from India to the Middle East, UK & EU. We see strong synergies around the complementary core competencies between DeHaat & Freshtrop. We are super excited about this collaboration to grow the grapes & overall agri export business together. Each member of the Freshtrop’s founding family along with the larger team will continue to remain actively involved in the business and DeHaat will bring its network & resources for market expansion, development of new grape varieties & technology deeper pre-harvest support to the associated farmers.”
DeHaat is in the advanced stages of acquiring Freshtrop Fruits Ltd’s fresh fruit export network and grading, packing & precooling centres, and will absorb all people from the company, including the top leadership team, in its structure. Commenting on the acquisition, Freshtrop Fruit Ltd managing director Ashok Motiani said, “In order to take the business to the next level it is essential to work on the development of new varieties of grapes, establish access to other global markets and the domestic market and diversify the product basket for year-round activity. DeHaat’s strength is in providing quality farm inputs, using technology to provide predictive crop advisory and in its infrastructure for domestic sales & distribution. There is a fundamental alignment of value systems in both organisations of the farmer-first approach, respect for everyone in the value chain, maintaining integrity & investing in innovation for further value creation. Hence, we feel that this association would be beneficial to all stakeholders with farmers getting access to new varieties and the potential to diversify into other products, customers getting a larger basket of products from an established source, employees getting better prospects through organizational growth and the shareholders getting a good return on their investment.”
The partnership will enable DeHaat to offer its full-stack agri services including the availability of high-quality inputs, personalised advisory, financing, insurance & access to wider global markets to Freshtrop’s farmer network, enabling seamless information exchange and better value discovery.
AD Agencies
WPP Media elevates Dipti Gulati to vp, client growth for APMEA
Singapore-based executive to commercialise AI-powered solutions business across the region
SINGAPORE: WPP Media has promoted Dipti Gulati to vice president, client growth, handing her the mandate to lead the commercialisation of its solutions business across APMEA.
Based in Singapore, Gulati steps up after serving as senior director, client growth, where she drove expansion across APAC spanning programmatic, search, social, CTV, DOOH and cross-channel offerings. Now, she is tasked with translating advanced AI, data and technology ecosystems into scalable growth strategies for global brands across FMCG, luxury, F&B and financial services.
“I commercialise the future of media — at scale, across APMEA,” Gulati said, announcing her appointment. She added that she turns advanced data, AI and technology ecosystems into real commercial outcomes, shifting the conversation “from a pure media play to owning business outcomes”.
Her brief is unapologetically future-facing: addressable, accountable and AI-powered media. She will work with cross-market teams across APMEA, bringing together diverse perspectives and cultures to accelerate growth and build what she calls the “future of media”.
Gulati’s rise caps nearly two years at WPP Media and follows a six-month stint as regional director of growth, APAC, at Mindshare, where she led new business development and expanded capabilities for existing clients. Earlier, as global account director for integrated marketing communications on the Unilever business, she drove communications strategy for multi-million dollar beauty and wellbeing brands across Southeast Asia.
Before that, Gulati spent close to two years as associate director at Warner Bros. Discovery in Singapore. She also served as director, strategic partnerships and market development at TrustSphere, leading go-to-market and growth initiatives across Asia and evangelising relationship analytics to C-level executives. TrustSphere, credited by industry and Harvard Business School case studies as a pioneer in relationship analytics, became a springboard for her deeper engagement with data-driven growth.
Her board and evangelist roles at the Asia Cloud Computing Association and its Asia Analytics Alliance further sharpened her regional policy and analytics credentials. Earlier chapters include marketing consultancy at Blockchain Foundry and a seven-year run at Warner Bros. Discovery in India, where she led ad-sales and business development for HBO and WB across north and east India, delivering record billings. She began her career at Diligent Media Corporation Ltd and Bennett, Coleman and Co. Ltd..
From ad-sales floors in Delhi and Mumbai to boardrooms in Singapore, Gulati’s arc mirrors the industry’s own shift — from selling spots and slots to engineering outcomes through data and AI. At WPP Media, the brief is clear: scale smarter, move faster and turn algorithms into advantage.
