MAM
Defender storms India’s streets with Laqshya’s OOH campaign built on grit, gear, and grand visuals
MUMBAI: India’s city skylines have just found a new icon to stare at—and it’s not made of glass and steel. Jaguar Land Rover India, in collaboration with Laqshya Media Group, has launched a sweeping out-of-home (OOH) campaign to introduce the new Defender, painting a bold visual narrative across urban India.
Titled the ‘Defender – Portal Campaign’, the effort unfolded in two visually arresting phases. The first set the scene with snow-capped peaks—featuring the Defender hurtling through frozen terrain with the calm of a seasoned explorer.
Phase two flipped the scene entirely: desert dunes, golden and blazing, where the SUV charged forward with grit and grandeur.
The campaign targeted premium high-footfall zones including malls, arterial highways, and airport corridors, capturing the eyeballs of luxury-inclined urban dwellers. Whether at a bustling junction or an upscale district, the Defender made its mark with placements too audacious to ignore.
But this wasn’t just a car ad—it was cinematic storytelling at scale.
One visual depicted the SUV bursting from a brutalist concrete portal into alpine wilderness, alive with icy momentum. Another creative threw it into the desert, every grain of sand kicked up with purpose. A standout frame combined a close-up of goggled eyes with the gleam of the Defender’s headlamp—blurring the line between human and machine.
“With the new Defender, we didn’t just want to create another OOH campaign—we wanted to engineer a spectacle that mirrors the vehicle’s unstoppable spirit. From snow-clad peaks to sun-baked sands, we designed every touchpoint to make people feel the thrill of adventure and the power of possibility. This campaign isn’t just about seeing the Defender; it’s about experiencing what it means to be truly unmissable”, said Laqshya Media Group CSO Yuvrraj Agarwaal.
The Defender’s OOH rollout may have traversed just a few cities, but its ambition roared across geographies. By combining tight location targeting with layered visual storytelling, Laqshya and JLR have turned each site into a portal of power and performance—reminding viewers that great adventures begin on the streets they walk.
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
