Brands
Deepti Sampat has transitioned to Air India following Vistara merger
MUMBAI: Deepti Sampat has officially transitioned to the role of vice president marketing at Air India, following the merger of Vistara and Air India. Her shift to Air India took place in November, but because this was not reported earlier, we are posting it now.
Having spent over five years at Vistara as VP-marketing, , Sampat reflects on her journey, expressing gratitude to her colleagues and the customers who supported the airline, helping build it into a strong brand within Indian aviation. She earlier has had stints with Oberoi group, tripadvisor, Expedia, Talent Edge, and finally Vistara. In various roles.
Sampat’s rich educational background includes an MBA in marketing from the Indian Institute of Planning and Management, and a certificate in business strategy from the University of Virginia Darden School of Business. Her career trajectory spans multiple senior marketing roles, showcasing her expertise in driving brand strategy and customer experience in highly competitive markets.
Her tenure at Vistara was marked by numerous accolades.As she embarks on this new chapter at Air India, Sampat aims to leverage her extensive experience to enhance marketing initiatives and further elevate the airline’s service standards in the Indian aviation sector.
This new appointment emphasises Air India’s commitment to strengthening its brand identity while integrating the values and services of Vistara into its operations.
Brands
Tanishq enters natural gemstone segment with Triptii Dimri campaign
Hues collection debuts ahead of Akshaya Tritiya, spotlighting self-expression
MUMBAI: Tanishq is stepping into the natural gemstone jewellery space with a new campaign featuring actor Triptii Dimri, marking a strategic expansion ahead of Akshaya Tritiya.
The launch introduces the brand’s latest collection, ‘Hues’, a design-led range crafted in 18kt gold and built around 100 percent natural gemstones. The move signals Tanishq’s intent to tap into a fast-growing category driven by consumers seeking authenticity, individuality and expressive styling.
Conceptualised by Lowe Lintas, the campaign film leans into the idea of colour as a form of self-expression. Set in a muted, almost paused world, the narrative comes alive as Dimri selects her jewellery, triggering a burst of colour that transforms her surroundings. The visual metaphor captures how jewellery is evolving from occasion-led adornment to a more personal, mood-driven choice.
The ‘Hues’ collection draws inspiration from the vibrancy of an Indian summer, featuring gemstones such as emeralds, amethysts, citrines, tourmalines and tanzanites. With sculptural forms and techniques like cabochon cuts and layering, the designs aim to bring depth, movement and a contemporary aesthetic to fine jewellery.
Titan Company Limited chief marketing officer Pelki Tshering said, “‘Hues’ marks a bold new chapter as we introduce natural gemstone jewellery in India. The collection reflects the evolving Tanishq woman who is expressive and confident, and seeks jewellery that mirrors her individuality.”
Sharing her perspective, Triptii Dimri said, “What I love about this collection is how it celebrates self-expression through colour. It feels less about occasion and more about expressing who you are in the moment.”
Priced from Rs 30,000, the collection is positioned for both everyday wear and special occasions. To coincide with the festive season, the brand is also rolling out promotional offers, including discounts on making charges and gold rate protection schemes.
With Hues, Tanishq is not just adding a new category but also reshaping how jewellery is worn and perceived, placing personal expression and colour firmly at the centre of its design philosophy.
