Brands
Deepti Sampat appointed as vice president – marketing & digital at IndiGo
GURUGRAM: IndiGo has drafted in Deepti Sampat as vice president – marketing and digital, bolstering its top team as India’s largest airline accelerates growth and sharpens its digital edge.
In her new role, Sampat will lead brand strategy, digital marketing and customer engagement, with a mandate to drive scale, consistency and innovation across every customer touchpoint. The appointment signals IndiGo’s intent to future-proof its brand as competition intensifies and expectations rise.
Sampat joins from Air India Limited, where she served as vice president – marketing and steered Brand Air India and B2C marketing in the aftermath of the Vistara–Air India merger. Before that, she spent more than five years at Vistara – Tata SIA Airlines Ltd., leading marketing through a period marked by high-profile, award-winning campaigns and plaudits for customer experience.
With close to three decades of experience spanning aviation, travel, hospitality and digital-first brands, Sampat brings both institutional memory and a modern marketing playbook. For IndiGo, the message is clear: as the airline scales up, its brand ambitions are taking off just as fast.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
