Brands
Deepanshu Gupta takes the helm as Spalba CEO
NEW DELHI: Spalba, a leading event-tech platform, has appointed Deepanshu Gupta as its new chief executive officer, signalling an exciting chapter of growth and innovation.
Deepanshu brings a wealth of experience in live events, experiential marketing, and technology-driven business transformation. At Spalba, he will steer strategy and execution, focusing on strengthening the core experiential business, enhancing technology and marketplace platforms, and expanding into key markets.
He will also drive operational excellence, governance, and leadership development across teams, ensuring that growth is built on disciplined processes, strong financial stewardship, and a culture of accountability.
“Spalba sits at the crossroads of my professional passions: experiential marketing, technology, and scaling organisations,” said Deepanshu Gupta. “I look forward to leading our teams, enhancing our platforms, and delivering memorable experiences for our clients.”
Spalba founder Naveen Gupta added, “Deepanshu combines hands-on event expertise with strong leadership skills, perfectly matching our vision for a platform that grows sustainably. His approach to integrating technology with live experiences reflects the direction we see for Spalba’s next phase.”
Spalba connects brands and agencies with venues and experiential services, and Deepanshu’s appointment comes as the company sharpens its focus on technology-led execution while scaling its operations.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
