Brands
Deepak Sharma takes charge as head of media planning at Leeford
MUMBAI: Leeford Healthcare Limited has strengthened its marketing leadership with the appointment of Deepak Sharma as head of media planning. A familiar name in India’s media and advertising circles, Sharma steps into the role with over a decade of experience shaping media strategies for some of the country’s most competitive brands.
Announcing the move, Sharma shared his enthusiasm about beginning a new chapter at Leeford Healthcare. He expressed gratitude to Amit Gupta for the opportunity and trust, adding that he looks forward to working closely with the team and contributing to the company’s growth journey. The tone was upbeat and optimistic, setting the mood for what promises to be a dynamic phase ahead.
Sharma joins Leeford after a successful stint at Publicis Groupe, where he served as director, media planning for more than three years. In this role, he led integrated planning mandates and helped drive sharper, more accountable media outcomes. Before that, he spent over four years at Mindshare Fulcrum as director-the exchange, further deepening his expertise in strategic planning and partnerships.
His career path also includes leadership roles at Alliance Advertising and Marketing and Publicis Media, where he handled media management responsibilities across diverse categories. Earlier in his professional life, Sharma was associated with ZenithOptimedia, gaining foundational experience that helped shape his understanding of ROI-led planning and execution.
At Leeford Healthcare, Sharma is expected to bring a blend of strategic clarity and practical insight to the brand’s media approach. With healthcare communication becoming more competitive and consumer driven, his appointment signals the company’s intent to sharpen its media planning playbook and connect more meaningfully with audiences. For Sharma, it is a fresh canvas. For Leeford, it is a timely boost of seasoned perspective.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
