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Deep Ajwani appointed as udChalo CMO

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Mumbai: Consumer technology company udChalo has appointed Deep Ajwani as its new chief marketing officer. 

In this new role, Ajwani will oversee the planning, development and execution of the organisation’s strategic marketing programme, said the company in a statement. “His role will be instrumental in scaling the company’s growth in new and existing markets, and broadening its consumer outreach,” it added.

Ajwani previously played versatile roles in retail, martech, CRM, digital marketing and e-commerce industries.

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Sharing his excitement on being part of the senior leadership, Ajwani said, “This is a challenging and unique consumer segment that our brand is working with, and I take it as a privilege to provide service to our service men. I am looking forward to developing a unique marketing direction to accelerate this momentum and further elevate the brand on a national scale.”

udChalo founder and CEO Ravi Kumar said that Ajwani is a customer champion and his vast experience will help udChalo attract and reach out to more customers. “Considering his understanding and familiarity of business and customer needs, I am assured that it will help udChalo to drive towards becoming the market influencer,”  Kumar added. 

Ajwani is an IIM Ahmedabad alumni known for developing and shaping several companies working as a leader, mentor and strategic advisor.

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In his 20 years of career, he has been associated with various companies like Jet Airways, Nielsen, Capillary Technologies, and Big Bazaar.

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Brands

Oyo parent Prism appoints former Sebi chief Ajay Tyagi to Board

Former market regulator joins Prism to strengthen governance for IPO

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NEW DELHI: Prism, the parent entity of Oyo, has appointed former Sebi chairman Ajay Tyagi as an independent director, as the hospitality firm gears up for its planned Rs 6,650 crore initial public offering (IPO).

Tyagi, a 1984-batch IAS officer, served as chairman of the Securities and Exchange Board of India (SEBI) from 2017 to 2022. His appointment is aimed at strengthening the company’s governance framework and providing strategic oversight as it moves closer to a public listing.

He joins a high-profile board that already includes several prominent names from global business and policy circles. These include Troy Matthew Alstead, former CFO and group president of Starbucks; Aditya Ghosh, co-founder of Akasa Air; Deepa Malik, paralympic athlete and Padma Shri awardee; William Steve Albrecht, professor of accountancy at Utah State University; and Bejul Somaia, partner at Lightspeed Venture Partners.

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Prism founder Ritesh Agarwal, said Tyagi’s experience in capital markets regulation and public-institution stewardship will be critical as the company scales operations and enhances long-term accountability.

The company recently filed preliminary papers with Sebi to raise Rs 6,650 crore through a confidential route. Market sources estimate its valuation will be in the range of $7 billion to $8 billion.

Over the course of his career, Tyagi has held senior roles in the ministry of finance, where he oversaw investment policy and financial-sector reforms. His induction to the Prism board signals a renewed focus on aligning the company’s internal standards with the stringent requirements of public markets as it advances toward its IPO.

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