MAM
Deccan Chargers ink multi-million dollar deal with Emirates
MUMBAI: Global airline company Emirates has shifted its sponsorship alliance from Kings XI Punjab to Deccan Chargers, signing a three-year multi-million dollar deal with the Hyderabad franchise as it makes the Southern region part of its focus area.
Being a team sponsor of Deccan Chargers, Emirates will have ‘Fly Emirates’ branding on the player jersey, pitch-side branding at each of the matches, player appearances, and hospitality among others.
Globally, Emirates is associated with sporting events like Fifa World Cup, Rugby World Cup, and ICC World Cup besides a whole host of other sporting events. It invests one per cent of its global revenues into sports sponsorship.
Emirates was earlier associated with Kings XI Punjab for three years since 2009 as a team sponsor. It, however, decided not to renew its deal with the Mohali franchise once it ended last year.
The Chargers on the other hand had Ultratech as their team sponsor last year, which has partnered Rajasthan Royals for the season 5 of the IPL.
Emirates Airline Vice President India & Nepal Orhan Abbas said, “Emirates had a three-year agreement with Kings XI Punjab beginning 2009 and the contract ended in 2011. We were looking at various options which have synergies with our brand. Our association with Deccan Chargers was the best fit and hence we entered into an agreement with them for the next three years.”
While refusing to give the specific value of the deal, Abbas said the multi-million dollar deal will allow the airline to connect with its consumers across India.
“Emirates has made a multi-million dollar commitment to the Deccan Chargers over the next three years starting March 2012. This three-year sponsorship commitment will allow Emirates to come closer to our customer base in one of the most important regions on our network, and share our cricketing passion with our customers.”
Abbas also asserted that sports is an important advertising vehicle for the company to raise brand awareness and build a close relationship with consumers.
The Deccan Chargers, starting their title challenge against the Chennai Super Kings in Vizag, will feature a host of household names, including Sri Lanka’s Kumar Sangakkara, who will captain the side, South African stars JP Duminy and Dale Steyn, as well as Indian wicket Keeper Batsman Parthiv Patel.
“We are proud to have a leading global brand like Emirates as our Team Sponsor for the next three seasons of the IPL. We are confident this association with Emirates will be fruitful. With an exciting new squad and sponsor, we look forward to the tournament and repeating our winning performance in DLF IPL 2012,” said Deccan Chargers co-owner Gayatri Reddy.
Additionally, McDowell‘s No 1 is Fan Friendzy sponsor while other partners include Kingfisher Premium as Good Times partner, Puma as apparel sponsor, Xenoh as deodrant partner, Muffins Innovations as tablet pc partner, Apollo Hospitals as medical partner, and Oakley as eyewear partner.
The media partners include Deccan Chronicle as print media partner, TV5 News as electronic media partner, Ad Age as outdoor partner and Big FM as radio partner.
When you plan to buy medical insurance for your family, the first question is often about savings. You may assume that buying online automatically means paying less, but that is only part of the picture. The real issue is not just whether the premium looks lower, but whether the policy gives you suitable family health insurance without adding avoidable costs later.
Buying online can sometimes appear more budget-friendly because you can compare plans, review features, and complete the process without depending entirely on offline assistance.
Still, a lower visible price does not always mean better value. To understand whether you can truly save more, you need to look at the full buying experience and the policy terms together.
Why Online Purchase Can Look More Economical
When you explore family health insurance online, you usually get access to plan details in a more direct and organised way. This can make the buying journey feel simpler and more transparent.
A few reasons online purchases may seem cost-effective include:
● Easier comparison of policy features
● Direct access to premium details
● The ability to review inclusions and exclusions at your own pace
● Fewer chances of making a rushed decision
● More control over the plan selection process
This does not mean every online option is automatically cheaper. It simply means the online route may help you assess choices more carefully, and that itself can influence how much value you get from the policy you choose.
Saving Money is Not Only About a Lower Premium
A lower premium often catches your attention first, but that should not be the only measure of savings. If you buy medical insurance based only on what looks affordable at the start, you may overlook conditions that matter later.
A family health insurance policy should be judged on overall value, including:
● The scope of cover
● Waiting period terms
● Exclusions
● Room eligibility conditions
● Sub-limits, if any
● Claim-related terms
● Renewal conditions
If the premium is lower but the policy has stricter internal conditions, the apparent saving may not feel meaningful when you actually need hospitalisation support.
So, the better question is not only whether online purchase costs less, but whether it helps you select a plan that remains financially sensible over time.
Comparing Plans Online Can Prevent Overspending
One clear advantage of the online route is that it allows you to compare different options without pressure. This can help you avoid paying for features you may not need or missing features that matter for your family.
Before you buy medical insurance online, look closely at:
● Who can be covered under the plan
● How the sum insured works for the family
● Whether day care procedures are included
● How pre-existing illness rules are explained
● Whether add-ons are optional or built in
● How clearly the policy wording is presented
This level of comparison can support better decision-making. In many cases, savings come not only from the premium itself but from choosing a policy with fewer surprises.
Online Discounts Should be Viewed Carefully
Online discounts can make a plan look attractive, but they should always be read alongside the policy details. A discount may reduce the upfront cost, yet the true worth of the policy depends on what it covers and how it responds during a claim.
When reviewing discounted online plans, check whether the policy has:
● Treatment-specific limits
● Room rent restrictions
● Co-payment clauses
● Disease-wise waiting periods
● Claim deductions linked to the hospital category
● Limited cover for selected benefits
These points are important because a policy that looks cheaper at purchase may involve more out-of-pocket spending later. That is why discount-led buying should be replaced with detail-led buying.
Final Thoughts
Yes, buying online can sometimes help you save more when choosing family health insurance, but only if you look beyond the headline price. The online route may give you better visibility, easier comparison, and more time to review the policy terms.
That can support smarter choices and may reduce the chances of paying for a plan that does not suit your family well.
If you want to buy medical insurance online, treat savings as more than a discount. The real advantage lies in choosing family health insurance that balances affordability, clarity, and meaningful coverage for your household.
