Brands
DECATHLON to lead pan-India cleanup drive across 19 states on 20 September
Mumbai: DECATHLON is set to launch its 5th annual cleanup drive on World Cleanup Day in collaboration with the World Cleanup Day organisation. This year, DECATHLON is organising a series of impactful cleanups across 19 states. Activities will include beach cleanups, hike plogging, playground cleanups, lake cleanups, and forest cleanups. The initiative aims to surpass last year’s success, where over 6,800 participants collected 55,223 kgs of litter. This year, more than 10,000 participants are expected.
In addition to cleaning efforts, DECATHLON will conduct physical training sessions on waste segregation and composting. These sessions will be hosted in collaboration with expert vendor partners who will recycle waste or direct it towards energy recovery.
DECATHLON India sustainability leader Annie George emphasised the brand’s commitment to environmental conservation, stating, “Our commitment to sustainability goes beyond promoting sports and active lifestyles. Through our participation in World Cleanup Day, we aim to inspire communities across the country to take action for a cleaner environment. By integrating clean-up activities with cycling, hiking, and more, we offer a unique experience for our customers to engage with the idea that ‘the world is our playground’—a space that we all share and have a responsibility to protect.”
DECATHLON has partnered with renowned organisations like World Wildlife Fund, Plastic Fischer, and various non-profits to amplify the initiative’s reach and impact. By joining forces, these partnerships aim to address waste management challenges while raising awareness about the importance of environmental preservation for future generations.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
