Brands
Decathlon to launch RunRide 100 bike for toddlers
Mumbai: Decathlon has announced the launch of RunRide 100 on Children’s Day. This balance bike is designed to help toddlers transition from walking to riding, encouraging the development of motor skills, balance, and coordination in a fun way.
More than just a bike, the RunRide 100 helps kids master balancing on two wheels while building confidence and coordination. Designed and manufactured in India, it meets the IS 9873 standard set by the Bureau of Indian Standards (BIS) and the European toy standard EN-71, ensuring safety and quality. By focusing on balance instead of pedaling, children can gain control of their movements quickly, enhancing agility and a sense of accomplishment.
“As part of Decathlon’s long-standing commitment to fostering community and making sports accessible to everyone, the RunRide 100 reinforces the brand’s belief in inspiring everyone to embrace a lifelong love of activity. This bike not only makes learning to ride fun and intuitive for kids but also aligns with our brand’s goal of encouraging a healthy, active lifestyle from a young age,” said Decathlon Sports India mobility ecosystem leader Raghu Rao.
“This product offers children a fantastic opportunity to develop both physical and cognitive skills, all while enjoying the adventure of movement, exploration and autonomy,” said Decathlon Sports India cycling leader Prajval Ray.
Benefits of a Balance Bike:
. Motor Skills: Develops strength and coordination.
. Coordination and Agility: Improves balance on two wheels.
. Confidence: Boosts self-esteem through mastery.
. Posture: Encourages good sitting habits.
. Spatial Awareness: Enhances navigational skills and motor planning.
Available for Rs 3,999, the bike features puncture-proof foam tires and an adjustable design for toddlers from 85 cm to 105 cm tall. The lightweight 3.2 kg frame allows easy handling, and the smooth bearings provide a seamless gliding experience. The easy-to-step-over design promotes independence and prepares children for more advanced biking skills. For safety, Decathlon recommends using protective gear, including a helmet and pads, while riding.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
