Ad Campaigns
Deadline extended for Pmvision2art creative contest
MUMBAI: Brush up your creativity. The government of Maharashtra’s department of cultural afairs, in collaboration with the Advertising Agencies Association of India, has extended the deadline for the Turn Vision into Art: Pmvision2art campaign to 15th October 2025.
The nationwide initiative invites designers, agencies, and creators to craft iconic posters celebrating India’s transformative programmes over the past decade, from Make in India and Digital India to Swachh Bharat Abhiyan, Atmanirbhar Bharat, Beti Bachao Beti Padhao, Skill India, and the International Day of Yoga.
Seventy-five winning entries will be showcased at major art galleries, featured in a commemorative coffee-table book, and highlighted on national platforms to inspire millions. Poster submissions should be A2 size and entries can be made via www.pmvision2art.com.
Minister of cultural affairs Ashish Shelar said, “Creativity has the power to shape how we remember history and imagine the future. Turn Vision into Art is our invitation to the nation’s creative minds to capture the essence of India’s progress through art.”
With this extension, the campaign offers artists a golden opportunity to make their mark while celebrating a decade of India’s visionary initiatives.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
