Brands
De Beers Forevermark sparkles in India with bold ‘This One’s For Me’ campaign
MUMBAI: Diamonds aren’t just forever, they’re personal. De Beers Forevermark has launched its flagship India campaign, ‘This One’s For Me’, with Dentsu Creative Isobar, re-framing natural diamond jewellery as a bold celebration of women who own their journeys.
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Anchored in the metaphor of a diamond’s many facets, the campaign mirrors the multiple roles and emotions in a woman’s life. At its heart is a cinematic film featuring a striking art installation in nature, inspired by the “Forevermark woman” and her facet journey.
But this story doesn’t just stay on screen. Dentsu Creative Isobar carried the narrative into Delhi streets through immersive tech installations, where passers-by could capture their own “facet moments”, sparking intrigue and conversation ahead of the grand launch.
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The launch event itself glittered with star power. Performances by Anoushka Shankar and Saba Azad, alongside the unveiling of Forevermark’s flagship south extension store in New Delhi by Meera Kapoor, turned the evening into more than just a store opening, it became a cultural moment.
“We had a unique opportunity to redefine what a luxury brand launch in India could look like,” said De Beers Forevermark India CEO Shweta Harit. “‘This One’s For Me inspires women to embrace their stories while elevating the language of luxury.”
For Dentsu Creative Isobar, the brief was about making luxury human. “At its core, the campaign is about women declaring their stories matter,” said Dentsu Creative Isobar CEO Sahil Shah. “From film to tech-led experiences, audiences don’t just see the story, they feel it.”
Vice president Sheetal Bhalerao added, “Too often, narratives about women are written for them. This campaign is about rewriting that script, with Forevermark as a meaningful companion.”
As the campaign rolls out in the coming months, Forevermark and Dentsu Creative Isobar aim to turn this into more than just an ad push but a movement to reframe how women, their stories, and natural diamonds shine in India.
Brands
Yaap Digital acquires 60.2 per cent stake in Gozoop in over Rs 150 crore deal
Strategic tie-up keeps Gozoop independent while building scaled ad ecosystem
MUMBAI: Yaap Digital Ltd has acquired a 60.20 per cent stake in Gozoop Online Pvt Ltd, marking a significant consolidation move in India’s independent advertising landscape.
The acquisition, executed through a share purchase cum shareholders’ agreement, forms the first tranche of a broader deal to acquire 100 per cent of Gozoop in phases. The initial stake was picked up for Rs 36.96 crore, giving Yaap majority control and making Gozoop its subsidiary.
Overall, the transaction is valued at over Rs 150 crore, with additional components including a Rs 7.66 crore share swap expected to close within 90 days. Payments related to excess net working capital are slated for completion by July 2026.
Despite the ownership change, Gozoop will continue to operate as an independent brand, retaining its leadership, identity and culture. The focus, both companies say, is on collaboration rather than consolidation.
Founded nearly two decades ago, Gozoop has built a reputation for its people-first approach and long-tenured leadership team, a rarity in an industry often shaped by global network buyouts. Yaap, on the other hand, brings scale and a tech-led marketing ecosystem spanning content, data and performance solutions.
Together, the companies aim to create an integrated network that blends creativity, media, data and technology, offering clients both agility and scale. The partnership also signals a broader ambition to position Indian agencies as global contenders rather than local participants.
With the deal underway in phases, the coming months will be key in shaping how this alliance translates into a unified yet flexible advertising powerhouse.
