Account
D’Decors prefers Dentsu Webchutney
MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has bagged the digital mandate for D’Décor. As part of the mandate, the agency will handle duties for D’Décor across social and digital media. This will include media planning and buying.
Dentsu Webchutney won the account following a multi-agency pitch. D’Décor is the world’s largest producers of curtain and upholstery fabrics and the first choice for furniture makers across continents.
D’Décor exports soft furnishings to 65 countries. It’s customers include brands such as Kravet Inc., Jab, Romo, Designers Guild and Casamance to name a few.
Voted as India’s most trusted furniture retail brand (Brand Trust Report 2014), D’Décor has always been at the forefront of innovation. They are the first to introduce water-repellent fabric, flame-retardant fabrics and also to have the first fully robotic warehousing facility in India.
In July this year, D’Décor invested Rs 25 crore to launch D’Assist platform as a part of their digital integration of its business and retail operations, and expects to increase its market share by 10 per cent in the next five years.
In the light of this, they wanted an agency which could aptly compliment them in setting up a sturdy and innovative digital ecosystem and cohesive presence across platforms. The account will be handled from Dentsu Webchutney’s Mumbai office.
D’Décor vice president – strategy and new business Nikita Desai says, “We will write the digital chapter of our business. In this, we have taken strong & conscious steps to remodel the business to see clear ROIs from online sales.”
Dentsu Webchutney Mumbai sr. vice president & branch head Roopesh Shah says, “We went in knowing fully well that we are pitching for a business that is deeply creative in its own right.”
“We have believed and partnered with brands that live on the cusp of culture and technology. D’Décor is clearly one of them,” Shah said.
Dentsu Webchutney exec. vice president planning & strategy Samera Khan says, “Not only did we win business with a great strategic partner in D’Décor, but we also won a brand that runs its business using the best of technology across touchpoints. D’Décor wants to enhance that experience by using the digital medium what it’s best for – contextual engagement.”
A leader in creating marketing strategies for brands such as Flipkart, Red Bull, KTM, and Airtel among others, Dentsu Webchutney has made a mark in telling engaging stories across media to a variety of audiences via their digital campaigns. Recently ET awarded Dentsu-Webchutney as the No. 1 digital agency in India (2015-2016), highlighting its dominance in the field of digital innovation and community-building.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
