AD Agencies
DDB Mudra wins creative mandate for Pepsi IPL 2015
MUMBAI: The creative mandate of Pepsi IPL 2015 has been handed over to DDB Mudra group. Last year the creative responsibility was taken care by Havas Media and the campaign was named ‘Come on Bulawoa Aaya Hai’.
Confirming the development to Indiantelevision.com, a source in Multi Screen Media (MSM) said, “Havas Media is a creative agency associated with Sony Six and takes care of their campaigns. Whereas DDB Mudra handles the creative responsibilities of Sony Max. In an internal meeting, MSM decided to hand over the responsibility to DDB Mudra.”
Sources in DDB Mudra also confirmed the development to Indiantelevision.com.
It should be noted that initially IPL was only showcased on Sony Max but since MSM launched its sports channel Sony Six, the flagship tournament started featuring on both the channels.
MSM president Rohit Gupta earlier in a conversation with Indiantelevision.com mentioned that the campaign will be on air by the end of February. He had said, “IPL is our biggest asset and we will promote is as aggressively as possible.”
IPL starts just 10 days after ICC World Cup and a rejuvenating campaign is needed to grow interest amongst fans.
AD Agencies
Tawana Burnett to lead social and influencer jury at Abby Awards 2026
Meta’s Apac leader takes the reins for Abby Awards, adding flair to social content
MUMBAI: Tawana Burnett, Meta’s Head of Top Accounts and Agencies for Apac, has been named jury chair for the new social content and influencer ,arketing category at the Abby Awards 2026, powered by The One Club | The One Show.
With a 25-year career spanning the US, EMEA, Latam, and Apac, Tawana has worked on campaigns for some of the world’s biggest brands and leading advertising agencies. At Meta, she guides CMOs, business leaders, and agencies on harnessing digital and emerging advertising solutions to accelerate brand growth.
Before joining Meta, Tawana led award-winning product teams at Intuit, LeapFrog, Johnson & Johnson, and Pfizer, helping launch iconic products including QuickBooks, Listerine, Advil, and ChapStick.
A champion of diversity, she was featured in Adweek’s Women Trailblazers in 2019 for mentoring more than 15 women-led startups and for her work on the #biascorrect campaign that promotes women in leadership. She was also recognised in Ad Age’s Global Leading Women Class of 2023, The List in 2024, and served as juror for Spikes Asia and Mad Stars 2024.
Tawana has held leadership roles in the Singapore Inclusion Council at Meta, the IAB SouthEast Asia & India Board, and currently serves on the boards of IAA SEA and the Ronald McDonald House in New York City. Originally from New York, she now lives in Singapore with her husband and daughter.
The Abby Awards 2026, presented by The One Club | The One Show, will be held during Goafest 2026 from 20 to 22 May in Goa, celebrating creativity across the region.
