Account
DDB Mudra West wins dot-triple-O
MUMBAI: Post a multi-agency pitch, Infibeam.ooo has handed its creative duties to DDB Mudra West. The account will be handled by DDB Mudra West’s office in Ahmedabad.
OOO is one of the first generic top level domains (gTLD) in India from the e-commerce pioneer Infibeam Incorporation. With .ooo gTLD, Infibeam intends to expand, on a global scale, the valued service they already provide to brick-and-mortar retailers, specifically delivering a dedicated online platform and its own personalised website with an address of their choice, to market its goods and services.
While the current system is limited to retailers in India, the adoption of a gTLD would permit retailers across the globe to operate from a trusted and secure online platform. The adoption of the gTLD by global retailers will dramatically increase consumer choice across a limitless range of goods and services, in a safe and trusted environment.
Its offering would not only extend to those currently running physical retail spaces, however, as the .ooo gTLD easily could be used for any entity launching or expanding an e-commerce venture.
DDB Mudra Group executive director and DDB Mudra West president Rajiv Sabnis said, “This is a once-in-a-lifetime opportunity to launch a new domain across the world. It is one of the landmarks in the history of the internet. The .ooo platform allows businesses to be taken online and with the power of Infibeam behind it, which means that everything from the name till the fame, businesses will be supported online by Infibeam. It’s also a great opportunity for anyone to get a personal, online identity too. DDB Mudra is proud to partner Infibeam in this journey of creating a unique .ooo culture and ushering in a new breed of e-entrepreneurs across the world.”
Infibeam digital marketing head Advit Sahdev said, “With the introduction of .ooo (dot-triple-O), Infibeam now becomes part of most credible online global community to offer exceptional opportunities to create successful brand identities. We are happy to have DDB Mudra as our creative partner and are confident in their expertise to deliver results.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
