MAM
DDB Mudra west appoints Manoj Bhavnani as senior CD
MUMBAI: Joining DDB Mudra west’s formidable creative force under the leadership of creative head, Rahul Mathew, is Manoj Bhavnani who has joined as senior creative director.
Bhavnani joins DDB Mudra west from Bates India, where he was creative director working on some of the agency’s biggest accounts such as Fiat, Tata AIG and Colgate. He was a part of the RedFuse team, a group created by WPP to exclusively handle the communication duties for Colgate.
With over 11 years of work experience and a degree in Statistics, Bhavnani has also worked with top agencies in the country including FCB Ulka (earlier known as Draft FCB Ulka), Lowe Lintas, Grey Worldwide and Ogilvy & Mather. He has also authored a novel, ‘Screwed!’ which has been published by Penguin in September 2012.
Bhavnani said, “It’s an exciting time to be joining DDB Mudra. The agency has been creating great campaigns that have picked up many awards. Rahul, Rajiv and Sonal have placed their faith in me to keep up the quality of work, and I hope I will repay their faith in the time to come.”
Mathew added, “Over the past five months, Rajiv & I have been working hard at improving our product. Manoj is yet another step in this direction. He brings sound thinking and a lot of enthusiasm to our talented bunch. And am sure he will prove to be an essential cog in our creative machinery.”
DDB Mudra west president Rajiv Sabnis said, “Manoj is talented professional who has cut his teeth on demanding large brands in some of the best agencies. His ability to produce consistently good creative work on global, process-driven businesses really got us talking. We look forward to his contribution, especially on J&J Beauty Care, and hope that he has long innings in DDB Mudra.”
MAM
Roshni Shewakramani joins P&G as regional sales head
Veteran sales leader takes charge of trade, shopper marketing and regional growth.
MUMBAI: Roshni Shewakramani just walked into P&G’s sales room and the shelves started paying attention because when a channel strategist this sharp takes the helm, even the toothpaste tubes stand straighter. Roshni Shewakramani has been appointed director of sales (regional sales head) at Procter & Gamble, a role that brings together her deep expertise in trade and shopper marketing, strategy execution, and high-performance team leadership. She shared the news on a professional platform, noting that she is eager to drive growth and reinforce P&G’s footprint across key regions in India.
Shewakramani brings extensive experience spanning general trade, modern trade, e-commerce and category development. She joins from her previous position as director of national trade & shopper marketing at P&G, where she oversaw strategy and revenue growth for multiple brands. Earlier roles at P&G and Nivea include senior manager for sales (E-commerce and modern trade GTM operations) and area sales manager, during which she managed category expansion, budget planning, new product launches and cross-functional operations.
The appointment reflects P&G’s focus on strengthening regional execution and shopper-centric growth at a time when trade dynamics and consumer behaviour continue to evolve rapidly across urban and emerging markets.
In a company where every shelf tells a story, Shewakramani isn’t just leading sales, she’s scripting the next chapter of how P&G wins the daily battle for space, share and loyalty, one region at a time.
