AD Agencies
DDB Mudra releases Youth Report 2013
MUMBAI: DDB Mudra Group has released its maiden Youth Report themed on “Beauty Money Sex Love Faith Substance”, the six entities which most acutely influence the choices and aspirations of urban young Indians.
“Our role has been to merely curate the content so as to ensure the insights are raw and relevant. We have further ensured the focus is on the core thought process that goes behind brand decisions which is more sustained so that the data can be of use to marketers while developing their communication” explains DDB Mudra Group chief operating officer Pratap Bose.
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The report, unlike any other, has been collated by a panel of 40 college students, who themselves are a part of the TG, across five major cities including Mumbai, New Delhi, Bangalore, Chennai and Kolkata.
“This report also features our six mindset archetypes, a proprietary tool we use to cut through conventional SECs to better understand youth buying behavior given the diversity and continuous evolution of this TG,” adds the agency’s chief youth marketer Samyak Chakrabarty.
AD Agencies
Publicis Brazil’s creative chief Mauro Ramalho lands the jury chair at Abby Awards 2026
Mauro Ramalho brings 25 years of global advertising firepower to the new creative commerce, use of data and B2B category at Goafest
GOA: The Abby Awards 2026, powered by The One Club and The One Show, has appointed Mauro Ramalho, chief creative officer of Publicis Brazil, as jury chair for its newly launched creative commerce, use of data and B2B category. The announcement, made on 18 March, signals the awards’ intent to bring serious international muscle to a category that sits squarely at the intersection of creativity and commercial performance.
Ramalho is not a name that needs much introduction in global advertising circles. Over 25 years spanning three countries, he has worked at some of the industry’s most creatively restless addresses. At AKQA in San Francisco, he worked across McDonald’s, Nike, Fox, Target, Kraft Foods and GAP, and helped lead “The Lost Ring” for McDonald’s, one of the first alternate reality campaigns and among the most awarded projects of its era. He later moved to Organic in Toronto, bridging the Detroit and Toronto offices on Dodge, Jeep and Chrysler, before spending over a decade building CUBOCC into one of Brazil’s most iconic and innovative independent agencies, which subsequently joined the IPG network.
A stint at FCB followed, where Ramalho led integrated work bridging online and offline, before he joined R/GA São Paulo as vice-president and executive creative director, stitching together the São Paulo office with New York, London, Portland and California on global clients including Verizon, Google, Meta, Samsung, American Express and Heineken. He now heads Publicis Brazil as its chief creative officer.
His trophy cabinet includes Clios, Effies, TikTok awards and MMA Smarties, and he has served on juries at the Andys, TikTok and the Lisbon Awards.
The Abby Awards 2026 is scheduled to take place at Goafest 2026 on 20, 21 and 22 May in Goa.
For Indian advertising, landing a jury chair of Ramalho’s calibre for a category built around data-driven creativity and commerce is a statement of ambition. Goafest just raised its own bar.
