MAM
DDB Mudra appoints Subhasis Chatterjee as AVP
MUMBAI: DDB Mudra has appointed Subhasis Chatterjee as AVP. Subhasis will report in to senior VP Shally Mukherjee.
Subhasis makes the shift from Contract Advertising where he was group account director. With over 12 years of experience, Subhasis started his career at Hutchison Essar and then made a switch to the agency side. He‘s worked with some well-known agencies including Bates, Publicis Ambience and Triton.
Commenting on joining DDB Mudra, Subhasis said, “I started my career working with a great brand – Orange, where I saw how a brand was more than just what we see in the ATL space. While the lead task of brand building may still depend on mass media, the Indian consumer wants much more from brands today. The multi-domain expertise of DDB Mudra Group, offers great potential to deliver such comprehensive and true brand solutions. And I am excited to lead this effort for my businesses.”
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In these 12 years, he‘s worked on famous brands such as Google, Piramal Realty, Tata Photon, Set Wet, Papa John‘s Pizza, Parachute Aftershower and ICICI Debit and Credit cards among others.
On his appointment, DDB Mudra Mumbai senior VP Shally Mukherjee said, “Subhasis comes with cross-category experience and a great ability to partner clients and grow business. He will be partnering me on driving the DDB Mudra Group agenda while adding value to our clients‘ businesses and growing with them. He is a great addition to the team and we expect him to help further the confidence that clients have in DDB Mudra. We extend a very warm welcome to Subhasis and wish him a rewarding career with the organisation.”
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DDB Mudra Group president Rajiv Sabnis said, “Subhasis is a welcome addition to the DDB Mudra West talent pool. He comes from a strong creative and planning culture and we look forward to his contribution in the organisation. He arrives at a time that DDB Mudra has upped the ante in the country and we are looking at consolidating and providing strong growth in the coming years. We expect Subhasis to deliver senior counsel to our clients and ensure communication integration across our group specializations. We welcome Subhasis to the DDB Mudra Group family and wish him a long and successful innings here.”
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
