Account
DCMN India bags media duties for FanFight
MUMBAI: DCMN India, a growth marketing partner to digital-first brands, has bagged the media duties for FanFight, India's fastest growing fantasy sports start-up. The account will be serviced from the Gurgaon office of DCMN and will be led by DCMN India country head Bindu Balakrishnan
The mandate involves managing the media duties across multiple channels for FanFight and establishing it as a leading player in the Indian market. The focus will be on brand building as well as delivering performance for FanFight.
FanFight is all set to launch a massive pan-India campaign to connect with its audiences and indulge them in fantasy sports, especially when the country is all set to witness IPL Season 12 and Cricket World Cup in 2019.
FanFight CEO and co-founder Akhil Suhag says, “We are extremely happy to partner with DCMN India. We were looking for growth partners who understood our need to drive performance with branding in our unique and competitive market. We believe there is a great synergy between DCMN India and FanFight, and are looking forward for a great partnership.”
DCMN India country head Bindu Balakrishnan says, “DCMN India is very happy to have FanFight on board and we are looking forward to a great partnership and some exciting campaigns in the coming months. India is a nation of cricket lovers, and fantasy cricket games like FanFight allow users to use their knowledge and research of players to create their own teams, and then see whether their assumptions paid off in the actual match or not. It’s an exciting genre. With the cricketing season just around the corner, the time is right for FanFight to take the next step in its growth – and DCMN is right by them to help them realise their goals. In the coming months, DCMN and FanFight will work closely together to drive increased brand awareness as well as performance in terms of installs and app engagement. With our clear focus on digital brands and our vision of growing the market leaders of tomorrow, we believe we have the right approach to take FanFight to the next level.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
