Brands
DBS Bank is #SparkingTheFuture for kids in Mumbra
MUMBAI: To mark the Children’s Day celebration in India, DBS Bank launched a unique campaign, #SparkingTheFuture, featuring cricket legend Sachin Tendulkar, to give the kids an opportunity to play to their hearts' content.
Designed by Social Kinnect the campaign highlights the culture of sports that has been brewing in Mumbra and the way DBS Bank is helping in nurturing the same.
To make this campaign successful, DBS Bank has also invited people to become a part of the movement online and pledge their support in #SparkingTheFuture of kids. Next month, DBS will light up an entire ground in Mumbra, to give the kids access to playground, even after the sun sets.
Social Kinnect COO Chandni Shah said, “At Social Kinnect we strongly believe in bringing out the impact of socially relevant campaigns to ensure that they resonate with the audience and encourage them to join the movement. #SparkingTheFuture by DBS Bank is one such campaign that aims at highlighting the difference that has been made on-ground. The idea was to keep the campaign realistic by featuring kids who have been impacted and Sachin Tendulkar, who is one of the strong pillars of the campaign.”
DBS Bank marketing head Sheran Mehra said, “It all began when we at DBS Bank and Sachin came together to #SparkAPurpose. Sachin’s real-life mission is to facilitate play amongst children, we made it our shared purpose, and decided to provide kids access to play even after the sun sets. It’s been an incredible journey since, and now we are #SparkingTheFuture of the next generation of our country by lighting up our first ground at Mumbra. We intend to fuel the existing counter-culture of sports amongst kids and enable them to play to their hearts content.”
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
