Brands
DBS Bank is #SparkingTheFuture for kids in Mumbra
MUMBAI: To mark the Children’s Day celebration in India, DBS Bank launched a unique campaign, #SparkingTheFuture, featuring cricket legend Sachin Tendulkar, to give the kids an opportunity to play to their hearts' content.
Designed by Social Kinnect the campaign highlights the culture of sports that has been brewing in Mumbra and the way DBS Bank is helping in nurturing the same.
To make this campaign successful, DBS Bank has also invited people to become a part of the movement online and pledge their support in #SparkingTheFuture of kids. Next month, DBS will light up an entire ground in Mumbra, to give the kids access to playground, even after the sun sets.
Social Kinnect COO Chandni Shah said, “At Social Kinnect we strongly believe in bringing out the impact of socially relevant campaigns to ensure that they resonate with the audience and encourage them to join the movement. #SparkingTheFuture by DBS Bank is one such campaign that aims at highlighting the difference that has been made on-ground. The idea was to keep the campaign realistic by featuring kids who have been impacted and Sachin Tendulkar, who is one of the strong pillars of the campaign.”
DBS Bank marketing head Sheran Mehra said, “It all began when we at DBS Bank and Sachin came together to #SparkAPurpose. Sachin’s real-life mission is to facilitate play amongst children, we made it our shared purpose, and decided to provide kids access to play even after the sun sets. It’s been an incredible journey since, and now we are #SparkingTheFuture of the next generation of our country by lighting up our first ground at Mumbra. We intend to fuel the existing counter-culture of sports amongst kids and enable them to play to their hearts content.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
