MAM
DAVP to ensure max publicity: MIB seeks ‘Quit India’ commemoration details from ministries
NEW DELHI: The ministry of information and broadcasting has asked all ministries to send details about programmes planned by their respective ministries related to commemoration of 75th anniversary of the Quit India Movement and 70 years of lndia’s freedom to MIB to ensure adequate publicity and visibility of these activities through Directorate of Advertising and Visual Publicity (DAVP) in a coordinated manner.
MIB secretary N K Sinha, in a letter to colleagues in other ministries, stated that details should be sent about the set of activities like the Pledge, the Quit lndia Quiz, the New India Manthan, and the Causes: one would like to dedicate oneself to.
In this connection, he drew attention to the letter from the Department of Personnel and Training regarding ‘Sankalp se Siddhi – Attainment through Resolve’ being celebrated as a mass movement during the five-year period from 2017 to 2022. These core activities can be complemented by the Ministries / Organisations suitably at their level. He also enclosed the DoPT letter.
He wrote: “I shall be grateful if suitable actions are taken in time to make the Commemoration a grand success” and drew attention to the letter from DoPT for suggestions of programmes.
Sinha added “that there are moments in the journey of nations that fundamentally alter the course of history. One such moment was the Quit lndia Movement, also known as August Kranti’ Andolan that began on 9 August 1942. This Movement was am important milestone in the Indian freedom struggle. Under the leadership of Mahatma Candhi, people across India, in every village, city transcending all barriers came together with a common mission- to uproot imperialism. Five years after the Quit lndia movement, India attained freedom on l5 August 1947.
The five-year period from 2017 to 2022 will be a unique opportunity of ‘Sankalp to ‘Siddhi’ towards a New India.
lt all begins with a pledge – a pledge to create a New India that is strong prosperous and inclusive, an India that will make our freedom fighters proud. This is the best time to make every Indian a Builder of a New India. It could be complemented at individual / organisational / local levels.
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MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
