MAM
DAVP ads: Audio-visual medium gets lion’s share
NEW DELHI: A sum of Rs 12.8577 billion was spent in 2016-17 in advertisements on various media by the Directorate of Advertising and Visual Publicity, the Parliament has been told.
As against this, the total expenditure in 2014-15 was Rs 9.9834 billion, and Rs 11.888.5 billion in 2015-16, the minister of state for information and broadcasting Rajyavardhan Rathore said.
Of this, the expenditure in the audio-visual medium was the largest: Rs 6.0914 billion in 2016-17, Rs 5.316 billion in 2015-16 and Rs 4.7367 billion in 2014-15.
DAVP is the nodal advertising agency of the government for releasing advertisements only on behalf of various ministries/ departments to disseminate information in respect of government policies, schemes, programmes and other projects and events of the government.
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MAM
Publicis Groupe names Rahul Titus global influencer lead
Ogilvy’s former global head of influence to unify creator operations worldwide
UK: Publicis Groupe has tapped Rahul Titus to lead its influencer capability globally, tightening its grip on the fast-maturing creator economy.
Titus, one of the industry’s early architects, joins from Ogilvy, where he built what was billed as the world’s largest and most awarded influencer marketing operation. In his new role, based in London, he will align Publicis Groupe’s influencer agencies under a single global proposition, tasked with delivering consistent solutions that drive growth across its connected media ecosystem.
The move signals Publicis’ intent to professionalise and scale influencer marketing beyond fragmented campaigns and regional silos. Titus will shape the influencer narrative across the Groupe, integrating talent, data and commerce as brands demand sharper returns from creator partnerships.
At Ogilvy, Titus led specialist teams spanning more than 40 markets and over 650 influencer experts. The agency claimed seven consecutive years, from 2019 to 2025, as the most awarded influencer marketing network globally. His teams secured the Grand Prix for Social & Creator at Cannes Lions for three successive years and clinched the Titanium in 2025 for Vaseline Verified.
Titus also steered WPP Onefluence for L’Oréal and served as global influence lead for WPP Open X, overseeing influencer strategy for more than 200 brands across 195 countries for The Coca-Cola Company. Earlier roles included managing partner and head of influence for the UK and EMEA at Ogilvy, as well as senior positions at MediaCom, Dentsu Aegis Network and YMU.
A founding board member of the Influencer Marketing Trade Body, Titus has long argued that the creator economy must move from hype to discipline. Publicis appears to agree.
As influencer budgets swell and scrutiny sharpens, the brief is clear: scale fast, integrate smarter and prove the returns. The creator economy has grown up. Now it must deliver.
