MAM
Datawind enters into partnerships with CricHQ
NEW DELHI: To satisfy the needs of a fanatic cricket nation, Datawind – the maker of Aakash PC Tablets – has signed a long term partnership with global cricket technology company CricHQ.
This partnership will see Datawind pre-installing the CricHQ app on all its tablet devices. With the ability to score matches, watch training videos and receive live ball-by-ball updates from cricket around the world the CricHQ app will give Datawind customers across India an enhanced way to interact with the game they love.
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This initiative between CricHQ and Datawind is aimed at bridging the digital gap between professional and grassroots cricketers across rural and urban India by providing them with a cricket technology usually reserved for the games elite.
Commenting on this partnership, DataWind CEO Suneet Singh Tuli said, “From an amateur gali cricketer in a small town to a professional player, anyone can afford our low cost PC Tablet. This Rs 4999 device not only allows you to make phone calls, access high speed internet, study with preloaded NCERT e-books, but now, with the CricHQ app coming preloaded, it also allows you to live score your own cricket matches, receive live ball-by-ball updates from cricket around the world and even access cricket coaching videos.”
CricHQ co-founder Stephen Fleming and former captain of the New Zealand‘s national cricket team said, “At CricHQ, our goal is to provide a cricket technology platform that enhances the way the entire cricket community experiences the game we all love. With the CricHQ app now coming pre-installed on DataWind devices it marks an important step in achieving this goal. We are especially excited at the opportunity our DataWind partnership provides of connecting cricket fans across India with the content they love to consume.”
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
