MAM
Datacultr introduces collection Digitisation for Consumer lending companies
MUMBAI: Datacultr, a PaaS for consumer lending companies introduces Collection Digitization, which will help in reducing the overall cost of collections. Through an innovative over-the-air communication framework, it improves outreach of a lender to a borrower to nearly 100% and hence, increases the effectiveness of the entire process.
India's Non Performing Loans Ratio stood at 11.2 % in March 2018, compared to that of 9.3 % in 2017. The traditional way in which banks could reach out to these customers was mainly through SMS, Emails, or Agent calls which in most cases are neglected by the customers. Moreover, Lenders have to bear the cost of delay. Hence, there was a need for a platform that can digitize communication in order to reduce costsinvolved in the collection process.
Datacultr’s platform integrates end-to-end with the lent out device on one side and the Lender’s Loan Management System on the other, bringing together the entire ecosystem, making it a successful program for both the borrower & the lender. The self-learning platform helps lenders to program & digitize all communication, that work even when the borrower is offline, out of coverage area or unwilling to pick up calls.
Commenting on the same, Mr. Neel Juriasingani, CEO & Co-founder, Datacultr,“Consumer lending companies need to embrace digitization in their collection systems in order to gain efficiency and cut down on operational costs. As far as loan repayment is concerned, Digitisation is the key to rapidly scale the process, so that the lender can focus on new disbursals. Our solution bridges the gap by not only automating the communication with the borrower but at the same time, also educating them on the benefits of timely repayment.”
The proprietary software provided by Datacultr is built on a combination of core IoT technology, an innovative communication framework & machine learning. The software can remotely manage smartphones given out on loan, by setting up a unique device experience module for the lenders that helps them manage the asset as well as leaverage datacultr’s communication framework.
The software integrates with the Smartphone and provides controlled access of the device to the lender for the tenure of the loan, which the lender uses to reach out to the borrower in case of delays, gradually managing the experience on the device and ultimately locking the device in cases of default.
For the Unbanked & Underserved user, such loans that ride on datacultr’s technology begin their journey of building a robust credit score, enabling access to bigger loans in the future. datacultr has combined technology with the basic financial service and created a simple and fair offering for those who need it the most.
Brands
Radio City names Brijesh Magoo as national brand solutions head
Former Ishq FM programming lead to drive creative and revenue strategy
MUMBAI: Radio City India has appointed Brijesh Magoo as national head for brand solutions, strengthening its creative and content-led offerings as it looks to deepen advertiser engagement.
Magoo steps into the role after a brief stint as consultant for creative solutions at Radio City, where he worked on shaping integrated brand propositions. In his new position, he will lead the network’s creative solutions arm, focusing on building branded content, driving revenue opportunities and enhancing client partnerships.
He brings with him over a decade of experience across radio programming, content strategy and creative leadership. Most recently, he served as national programming head at Ishq 104.8 FM, where he led content strategy and programming initiatives at a national level.
During his time with Ishq FM, Magoo held multiple leadership roles, including national creative lead and head of programming, as well as programming head for Mumbai. His work spanned content development, audience engagement and format innovation, helping shape the station’s identity in a competitive radio landscape.
Prior to this, he spent six years at Red FM, rising from executive producer to assistant programming head, where he honed his skills in creative direction and on-air content strategy. He also had a brief stint as head of copy at Jack in the Box Worldwide, adding an agency perspective to his portfolio.
Magoo is an alumnus of Mudra Institute of Communications Ahmedabad, where he specialised in creative communications, and holds a degree in management studies from University of Mumbai.
His appointment signals Radio City’s continued focus on content-driven brand solutions, where storytelling and advertising increasingly go hand in hand. As audio platforms evolve beyond traditional broadcasting, Magoo’s blend of programming and creative expertise could help the network tune into new growth frequencies.
