MAM
Dasos unveils its latest TVC starring Naga uhaitanya – ‘It’s Your Right to Know
Mumbai: Dasos Cabinets, an interiors brand specialising in Kitchen Cabinets, Wardrobes and TV units launches its latest Television Commercial (TVC) featuring the South Indian Superstar Naga Chaitanya. This ground-breaking campaign, conceptualised by PAD, revolves around the theme ‘it’s Your Right to know,’ challenging the common perceptions and practices in the fixed furniture market.
Dasos Cabinets addresses the challenges faced by customers in the fixed furniture industry, emphasising the need for clarity, unwavering standards and timely delivery. Tackling the prevalent issues in the market, PAD has crafted a compelling narrative for Dasos Cabinets, highlighting how customers often ignore and become accustomed to the nuances of furniture quality, design and more, often stating, “You know na bro”. The TVC with Naga Chaitanya builds a strong communication strategy, proclaiming that with Dasos Cabinets, “it’s Your Right to Know,” and the notion of “You know na bro” no longer applies when thinking about Kitchen Cabinets, Wardrobes and TV units.
Speaking on the launch of the Campaign of Dasos Cabinets director Manoj Kashyap, said, “I am thrilled to unveil the ‘It’s Your Right to Know’ campaign for Dasos Cabinets, which reflects our unwavering commitment to providing transparency, quality and customization in the fixed furniture industry. Naga Chaitanya, with his charismatic presence and commitment to excellence, was the perfect fit to convey our message. His association with Dasos Cabinets elevates our brand, reinforcing our dedication to empowering customers with the knowledge and assurance they deserve in their furniture choices.”
PAD Co- founder and creative director Vivek Reddy said, “When crafting the narrative for Dasos Cabinets’ TVC, we wanted to address the common issues customers face in the fixed furniture and challenge the status quo. The ‘It’s Your Right to Know’ theme emerged as a powerful message, urging customers to not compromise on quality. We chose this theme to resonate with customers’ experiences and bring a fresh perspective to this industry, ensuring that Dasos Cabinets stands out as a brand that values its customers’ rights and needs.”
Dasos Cabinets confidently asserts its commitment to putting the customer and their rights at the forefront, offering the best with its German precision technology which is first of its kind in India. The Campaign is live across Theatres followed by a complete 360-degree marketing campaign.
Website link – https://www.pad.agency/
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
