MAM
DashLoc appoints Ashish Tiwari as co-founder & CSO for global expansion
Mumbai: DashLoc, a leading hyperlocal MarTech discovery platform in India, appoints Ashish Tiwari as co-founder and chief strategy officer (CSO), focusing on Product and Partnerships. This move marks a new phase of global expansion for DashLoc, with Ashish leading the charge.
Ashish, an IIT Kharagpur graduate, brings extensive entrepreneurial experience, having founded and scaled three startups, including Hair Originals, which gained national attention on SharkTank India. After successfully securing funding, his recent startup Hair Forever was acquired in July 2024, solidifying his reputation in the industry. He has also held leadership roles at CISCO, AIG, and unicorn startup Droom.
Ashish has mentored DashLoc’s partnership and product teams for the past year, contributing to the platform’s growth. As CSO, he will drive product strategy and build strong partnerships to enhance DashLoc’s offerings.
DashLoc’s co-founder & CSO, Ashish Tiwari commented, “I am thrilled to officially join DashLoc at such a pivotal time. Having been involved in mentoring the team over the past year, I have seen firsthand the immense potential of our platform. I look forward to working closely with the visionary CEO Sumit Singh our tech maverick Gaurav, and the entire DashLoc family to drive our mission of revolutionising hyperlocal discovery.”
DashLoc’s CEO, Sumit Singh, “We are delighted to welcome Ashish onboard as Co-Founder and CSO. His entrepreneurial experience, coupled with his strategic acumen, will be invaluable as we continue to scale our operations and innovate within the MarTech space. With Ashish on board, we certainly foresee an accelerated growth pace, gearing up to dominate the industry in India and across the globe.”
With Ashish’s leadership, DashLoc aims to accelerate its growth and dominate the hyperlocal MarTech industry.
Brands
CEAT signs Yashasvi Jaiswal as brand ambassador in multi-year deal
The tyre giant is backing one of Indian cricket’s brightest young stars, deepening a sporting association that goes to the heart of its brand strategy
MUMBAI: CEAT Limited has signed a multi-year partnership with Yashasvi Jaiswal, one of Indian cricket’s most electrifying young batters, effective 1st April 2026. The deal adds fresh muscle to the Mumbai-based tyre maker’s long-running bet on cricket as its primary marketing canvas.
Jaiswal’s rapid rise in international cricket made him a coveted name in the sponsorship market. His composure under pressure, consistency across formats and an almost unnerving adaptability at the crease are precisely the qualities CEAT wants consumers to associate with its tyres. The brand has historically aligned itself with cricketers who embody control and dependability, and Jaiswal fits that template with little coaxing.
Anant Goenka, vice-chairman of RPG Group, framed the signing in the language of shared values. “Cricket has always been an integral part of CEAT’s brand journey, and we are delighted to welcome Yashasvi Jaiswal to the CEAT family,” he said. “He is one of the most exciting young talents in Indian cricket today, and the qualities he brings to the game — control, dependability and adaptability — align strongly with the values we stand for as a brand. We believe Yashasvi has the potential to lead across tournaments and formats in the years ahead.”
Jaiswal, for his part, was equally enthusiastic. “I am excited to begin this association with CEAT, a brand that has such a strong legacy in cricket and has been associated with several respected names in the game over the years,” he said. “It is always special to partner with a brand that shares your passion for cricket.”
CEAT, founded in Italy in 1924 and now the flagship company of the US$5.2 billion RPG Group, produces more than 41 million tyres a year and sells across 110 countries. It is the first tyre brand to receive both the Deming Grand Prize from the Union of Japanese Scientists and Engineers and the World Economic Forum’s Lighthouse Designation for its use of fourth industrial revolution technologies — credentials that suggest a company comfortable playing the long game.
And that, perhaps, is why Jaiswal makes such sense. He is 23, already a Test opener for India, and almost certainly just getting started. For CEAT, signing him now is less a sponsorship and more an investment — in a career, and in a cricket-obsessed market, that has plenty of overs left to play.
