MAM
Danone Narang awards Tribal DDB India for B’lue
MUMBAI: DDB Mudra Group’s Tribal DDB India has won the digital duties of B’lue, a brand from Danone Narang Beverages Private Limited. It won the account after a multi round, multi agency pitch.
B‘lue is a water based drink that is enriched with special blend of vitamins and minerals and is available in apple, peach and guava flavours.
Rapp and Tribal DDB India president Venkat Mallik said, “We are delighted to be working with Danone Narang Beverages on their new drink – B’lue. B’lue is representative of the kind of new age products that are most suited to today‘s lifestyles where functionality, taste and health need to co-exist. The target group for a brand like B’lue is likely to be very digital savvy and we expect digital‘s role in building the brand to be very crucial. We look forward to creating highly innovative digital solutions for the launch of this brand.”
Brands
Hyundai Motor India rolls out nationwide AC check-up camp from April 10
Limited-period service drive offers discounts, free checks to beat summer heat
GURUGRAM: Hyundai Motor India Limited has announced a nationwide AC check-up camp, rolling out from April 10 to April 18, as temperatures climb and car cabins begin to feel the heat.
The initiative is designed to keep vehicles cool and customers comfortable, offering a mix of free inspections, discounted services and value-added benefits across Hyundai’s extensive service network in India.
As part of the limited-period campaign, customers can avail a complimentary 30-point vehicle check-up along with a free dry wash. The company is also offering a 15 per cent discount on AC servicing, including gas refills, and similar savings on wheel alignment and balancing. Key AC components such as compressors, condensers and cooling coils will be available at a 10 per cent discount, while value-added services like AC disinfectant treatments and plastic restoration also come with reduced pricing.
The camp will be hosted across authorised Hyundai workshops nationwide, allowing customers easy access to trained technicians, genuine parts and diagnostic support without the usual hassle.
Speaking on the initiative, Hyundai Motor India Limited national service head Nilesh Shah said, “At HMIL, customer satisfaction and convenience remain at the core of our service philosophy. With the onset of summer, we are pleased to introduce our nationwide AC check-up camp to ensure that our customers enjoy a comfortable and hassle-free driving experience. This initiative reflects our commitment to delivering proactive care and enhancing vehicle performance through our strong service network across India.”
With mercury levels on the rise, Hyundai’s timely service push aims to ensure drivers stay cool behind the wheel while also nudging them towards preventive maintenance, a small check today that could save a larger repair tomorrow.
