MAM
Danka Baja Re Sets the Beat as SG Pipers Rally Behind One Team Spirit
MUMBAI:When the drums roll, egos take a back seat. SG Pipers has struck a confident new note with “Danka Baja Re”, its official campaign film for the season, using rhythm, movement and sharp visuals to cement a unified team identity ahead of the tournaments.
The music-driven film brings together players, coaches and support staff under a single creative banner, signalling a shift towards collective storytelling for the franchise. The campaign debuts with the women’s team, in line with the Women’s Tournament kicking off first, and will be followed by a dedicated version featuring the men’s squad.
Structured tightly around the song’s tempo and lyrics, the film blends individual player introductions, on-field hockey skills and bold group shots. Rather than spotlighting a few stars, the narrative ensures every player is visible, reinforcing the idea that SG Pipers’ strength lies in its depth and cohesion.
The campaign was shaped with active inputs from SG Pipers captain Navneet Kaur aligning with the broader vision of APL Apollo Tubes Ltd, chairman and managing director Sanjay Gupta to showcase players as individuals while keeping the team at the core.
Speaking about the film, Navneet Kaur said the process itself mirrored the team’s unity. Every player’s role, movement and skill shot was collectively planned, making the final output as enjoyable to create as it was to watch. She also underlined the importance of visibility for women’s hockey, calling it a necessary step towards sustained support for the sport.
Head coach Sofie Gierts described the film as a pleasant surprise, noting that it captured a diverse group of women living their sporting dreams with confidence and mutual support. According to her, the campaign’s strength lies in how clearly it reflects teamwork, both on and off the pitch.
Beyond the launch film, Danka Baja Re is part of a wider SG Pipers strategy to deepen fan engagement through authentic storytelling. The franchise plans to roll out individual player profiles that explore personal journeys, ambitions and lives beyond hockey, extending the narrative beyond match days.
Shot across training sessions and competitive moments, the film closes on a strong visual of unity and shared ambition. With Danka Baja Re, SG Pipers isn’t just making noise for the season, it’s setting the rhythm for how modern hockey teams connect with fans.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
