MAM
Dangal TV appoints Aidem Ventures as its advertising partner
MUMBAI: Dangal TV has appointed Aidem Ventures, the media consulting, marketing and advertising sales company as its advertising partner. Dangal TV is the leading regional channel that delivers content suited to the entertainment needs in the core Hindi speaking belt.
“Aidem has the necessary footprint across key advertiser markets, hence was our obvious choice. The advertising sales company also has its offices spread out in the key advertiser markets,” says Dangal TV chairman and managing director Manish Singhal. Prior to Aidem, the channel concentrated more on BTL oriented promotional activities to garner more eyeballs. “In terms of distribution, we have established ourselves across the cow belt region,” he adds.
The channels‘ immediate plan involves addressing the needs of its valuable advertiser who are targeting the cow belt region. “A substantial amount of investment will be made to create a buzz in the cow belt region and amidst trade media websites,” says Singhal.
Dangal TV is also a 24 hours free-to-air entertainment channel, committed to offer a comprehensive viewing experience and caters to diverse demands of its viewers. The channel offers a strong mix of movies and serials in Bhojpuri as well as in Hindi. The continuous film entertainment element of the channel gives it a theatre-like feel thus making it the channel of choice for a vast majority of film enthusiasts.
The channel which was launched in 2009, within weeks of its launch, took on the number 1 position in the states of UP, Bihar and Jharkhand. “A robust programming strategy aided by strong distribution has helped us achieve the current status,” opines Singhal.
“We at Dangal have a thorough understanding of the Hindi-speaking belt. That, along with our huge investment in acquiring Bhojpuri and Hindi content serves as a strong endorsement of our vision to create a new standard in the Bhojpuri entertainment space. We look forward to a continued association with Team Aidem to help us achieve better yield for the channel over the long term,” says Singhal.
Regional channels accounted for approximately 27 per cent of total television viewership in 2012. “This is proportionate to the advertising market share the channels commanded during the same period. Advertising interest in regional markets is strong and broadcasters see immense potential for revenues from local advertisers who are willing to pay a premium to reach their targeted audience,” informs Aidem Ventures director Vikas Khanchandani.
A staggering number of advertisers are now seeing the benefits of developing localized communications strategies using sponsorships, promotions and integrated branded content around regional TV. “It gives us immense pleasure to be associated with the market leader in the Bhojpuri genre and look forward to driving its vision,” says Khanchandani.
Dangal TV has established a strong foothold in the Indian television industry which is evident from its availability across cable and leading DTH platforms including Dish TV, Videocon DTH, Airtel Digital TV and DD DTH. The channel boasts of a modern infrastructure to broadcast Digital Quality Signals promising exceptional clarity and reach, compatible with prevalent technology.
The detailed analysis of the UP market is as follows:
| hannel | Avg Weekly GRPs | Rel. Channel Share | TSU (Min) | TSV (Min) |
|
Uttar Pradesh
|
||||
|
Dangal
|
14.72 | 29% | 4.2 | 42.05 |
|
Dabangg
|
10.07 | 20% | 2.9 | 22.50 |
|
BIG MAGIC
|
6.07 | 12% | 1.6 | 13.38 |
|
Mahuaa
|
5.50 | 11% | 1.5 | 18.35 |
|
Z Uttar Pradesh Uttrakhand
|
4.50 | 9% | 1.2 | 13.72 |
|
ETV Uttar Pradesh
|
4.44 | 9% | 1.2 | 12.72 |
|
Sahara Samay UP UtKh
|
1.57 | 3% | 0.3 | 6.69 |
|
Sangeet Bhojpuri
|
1.15 | 2% | 0.2 | 11.98 |
|
SEA NEWS UP UT
|
0.62 | 1% | 0.1 | 6.55 |
|
India News Uttar Pradesh
|
0.51 | 1% | 0.1 | 5.59 |
|
Sadhna News UP UTKH
|
0.39 | 1% | 0.1 | 6.02 |
|
anjan
|
0.35 | 1% | 0.1 | 4.84 |
|
Sahara Samay BIH and JHARK
|
0.28 | 1% | 0.1 | 4.27 |
|
Sudarshan News
|
0.07 | 0% | 0.0 | 3.67 |
|
Mahuaa News BIH and JHARK
|
0.03 | 0% | 0.0 | 2.95 |
|
HUMMRA M
|
0.03 | 0% | 0.0 | 3.30 |
Brands
Anupam Sengupta joins L&T LTM in senior leadership role – strategy & global business development
AI and media tech veteran to steer global business push in CME vertical
MUMBAI: Larsen and Toubro has brought on board seasoned media and technology executive Anupam Sengupta in a senior leadership role within its LTM division, tasking him with shaping strategy and global business development for its communications, media and technology vertical.
In his new role at L&T LTM, Sengupta will focus on driving consulting-led growth, sharpening global go-to-market strategies, and building deep-tech partnerships, with a particular emphasis on AI-led transformation.
Sengupta joins from Camb.ai, where he served as business head for SAARC and Southeast Asia. There, he played a key role in establishing the company’s regional presence, accelerating adoption of voice AI solutions and securing high-profile enterprise partnerships.
His career spans more than two decades across AI infrastructure, SaaS, consumer technology and media, with leadership roles at companies such as immerso.ai and Eros Innovation, where he worked at the intersection of streaming, gaming and enterprise AI applications.
Earlier, Sengupta spent over a decade at Sony Group, leading digital sales and partnerships across South Asia and managing large P&L portfolios. His experience also includes stints at WPP Group, Zee Group and Standard Chartered Bank, giving him a cross-sector view of both media and non-media ecosystems.
Known for building high-value partnerships and scaling new business lines, Sengupta has worked across global markets, handling enterprise SaaS sales, strategic alliances and large deal cycles, often in emerging technology environments.
His appointment comes as Larsen and Toubro sharpens its focus on digital and media technology services, an area seeing strong demand as AI, streaming and content platforms converge.
With Sengupta at the helm of strategy and global growth initiatives, the company appears set to deepen its play in the fast-evolving media tech landscape, where scale, speed and smart partnerships increasingly define success.
