MAM
Dangal TV appoints Aidem Ventures as its advertising partner
MUMBAI: Dangal TV has appointed Aidem Ventures, the media consulting, marketing and advertising sales company as its advertising partner. Dangal TV is the leading regional channel that delivers content suited to the entertainment needs in the core Hindi speaking belt.
“Aidem has the necessary footprint across key advertiser markets, hence was our obvious choice. The advertising sales company also has its offices spread out in the key advertiser markets,” says Dangal TV chairman and managing director Manish Singhal. Prior to Aidem, the channel concentrated more on BTL oriented promotional activities to garner more eyeballs. “In terms of distribution, we have established ourselves across the cow belt region,” he adds.
The channels‘ immediate plan involves addressing the needs of its valuable advertiser who are targeting the cow belt region. “A substantial amount of investment will be made to create a buzz in the cow belt region and amidst trade media websites,” says Singhal.
Dangal TV is also a 24 hours free-to-air entertainment channel, committed to offer a comprehensive viewing experience and caters to diverse demands of its viewers. The channel offers a strong mix of movies and serials in Bhojpuri as well as in Hindi. The continuous film entertainment element of the channel gives it a theatre-like feel thus making it the channel of choice for a vast majority of film enthusiasts.
The channel which was launched in 2009, within weeks of its launch, took on the number 1 position in the states of UP, Bihar and Jharkhand. “A robust programming strategy aided by strong distribution has helped us achieve the current status,” opines Singhal.
“We at Dangal have a thorough understanding of the Hindi-speaking belt. That, along with our huge investment in acquiring Bhojpuri and Hindi content serves as a strong endorsement of our vision to create a new standard in the Bhojpuri entertainment space. We look forward to a continued association with Team Aidem to help us achieve better yield for the channel over the long term,” says Singhal.
Regional channels accounted for approximately 27 per cent of total television viewership in 2012. “This is proportionate to the advertising market share the channels commanded during the same period. Advertising interest in regional markets is strong and broadcasters see immense potential for revenues from local advertisers who are willing to pay a premium to reach their targeted audience,” informs Aidem Ventures director Vikas Khanchandani.
A staggering number of advertisers are now seeing the benefits of developing localized communications strategies using sponsorships, promotions and integrated branded content around regional TV. “It gives us immense pleasure to be associated with the market leader in the Bhojpuri genre and look forward to driving its vision,” says Khanchandani.
Dangal TV has established a strong foothold in the Indian television industry which is evident from its availability across cable and leading DTH platforms including Dish TV, Videocon DTH, Airtel Digital TV and DD DTH. The channel boasts of a modern infrastructure to broadcast Digital Quality Signals promising exceptional clarity and reach, compatible with prevalent technology.
The detailed analysis of the UP market is as follows:
| hannel | Avg Weekly GRPs | Rel. Channel Share | TSU (Min) | TSV (Min) |
|
Uttar Pradesh
|
||||
|
Dangal
|
14.72 | 29% | 4.2 | 42.05 |
|
Dabangg
|
10.07 | 20% | 2.9 | 22.50 |
|
BIG MAGIC
|
6.07 | 12% | 1.6 | 13.38 |
|
Mahuaa
|
5.50 | 11% | 1.5 | 18.35 |
|
Z Uttar Pradesh Uttrakhand
|
4.50 | 9% | 1.2 | 13.72 |
|
ETV Uttar Pradesh
|
4.44 | 9% | 1.2 | 12.72 |
|
Sahara Samay UP UtKh
|
1.57 | 3% | 0.3 | 6.69 |
|
Sangeet Bhojpuri
|
1.15 | 2% | 0.2 | 11.98 |
|
SEA NEWS UP UT
|
0.62 | 1% | 0.1 | 6.55 |
|
India News Uttar Pradesh
|
0.51 | 1% | 0.1 | 5.59 |
|
Sadhna News UP UTKH
|
0.39 | 1% | 0.1 | 6.02 |
|
anjan
|
0.35 | 1% | 0.1 | 4.84 |
|
Sahara Samay BIH and JHARK
|
0.28 | 1% | 0.1 | 4.27 |
|
Sudarshan News
|
0.07 | 0% | 0.0 | 3.67 |
|
Mahuaa News BIH and JHARK
|
0.03 | 0% | 0.0 | 2.95 |
|
HUMMRA M
|
0.03 | 0% | 0.0 | 3.30 |
MAM
Collective Artists Network reshuffles talent leadership
Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee take expanded roles in core division.
MUMBAI: Collective Artists Network just handed the talent baton to its homegrown stars because when your agents have been building careers this long, it’s time to let them run the show. Collective Artists Network has announced the next phase of leadership for its talent management business, elevating senior agents Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee to expanded roles within the division. The move strengthens the company’s foundational talent arm while it continues to grow into content creation and production-led ventures.
Each of the three has played a significant part in shaping artist careers across films, digital platforms and brand partnerships. Together they now represent the next generation of leadership for Collective’s talent operations, with a continued focus on long-term career building, strong partnerships and adapting representation to a fast-changing media landscape.
Collective Artists Network founder and Group CEO Vijay Subramaniam remains actively involved in guiding artist strategy and key relationships. He said, “Talent management has been the foundation on which Collective was built, and that philosophy continues to guide how we grow the company. As we enter this next phase, it’s important that the people leading this business have both deep context and long-term convictions.”
Collective Artists Network partner and head of talent Janahavi Rawal added, “Collective’s talent business has always been built on trust, long-term thinking, and a deep understanding of where artists want to go next. Fiona, Jinal, and Arjun have each played an important role in shaping the careers of the artists we represent, and this phase is about empowering our senior agents further while building the right support systems around them.”
The leadership evolution reflects Collective’s belief in promoting from within and creating clear ownership across verticals. In a talent world where yesterday’s agent is tomorrow’s partner, Collective isn’t just reshuffling chairs, it’s handing the spotlight to the people who’ve been quietly directing the show all along.
