MAM
DAN Consult ropes in Rahul Jaiswal as Principal – Ecommerce
MUMBAI: DAN Consult, the consulting division from the house of Dentsu Aegis Network, has roped in Rahul Jaiswal as Principal – E-commerce. Rahul will be based out of Mumbai and will report to Lalit Bhagia, CEO, DAN Consult. His chief mandate will be to help build a client-facing e-commerce consulting practice.
Before joining DAN Consult, Rahul has driven growth for Myntra as Deputy Director – Category Marketing, Strategy & Operations, where he led brand solutions, category marketing and monetisation, and helped scale ad revenues 3X over two years. His previous stints include managing distribution strategy at Star TV and consulting engagements with Fortune 1000 clients across Europe, UK & North America.
On his new role at DAN Consult, Rahul said, “DAN Consult is placed very well to leverage proven group synergies and bring a complete suite of new business solutions to the market. I am very excited to join DAN, realise this setup, and help businesses scale in E-commerce sector.”
Lalit Bhagia, CEO, DAN Consult said, “Rahul’s rich experience in E-commerce will be invaluable to us. With Rahul coming on board, we look forward to helping brands, retailers and e-commerce platforms help scale their business. We already have some large clients where we are leading E-commerce strategy and growth, Rahul’s expertise here would be deeply valued. Rahul has been building brand partnerships via ad-sales and marketing, growing category revenues by multi-channel marketing interventions, and leading strategy and operations to build and monitor effective ad inventory (supply) that drives demand for ad monetization, and conversion and ROI for brands and categories.”
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
