Brands
Damac unveils tropical dream with Islands 2 launch
MUMBAI: Dubai is getting a taste of paradise with Damac Properties’ latest splash, Damac Islands 2, a master community inspired by the world’s most scenic islands. Following the record-breaking success of Damac Islands 1, this new project promises a tropical escape right in the heart of the city.
Damac Islands 2 draws inspiration from eight dream destinations, Antigua, Bahamas, Barbados, Bermuda, Cuba, Maui, Mauritius, and Tahiti. The community blends lush landscapes, crystal lagoons, and wellness-focused design to create a luxury retreat where calm and sophistication meet.
Damac Properties managing director Amira Sajwani said, “DAMAC Islands 2 captures the energy of the tropics and the ambition of Dubai. It is more than a place to live; it is an invitation to experience paradise in the heart of our city.”
The launch event at the Coca-Cola Arena was star-studded, with Hindi cinema actors Ranbir Kapoor and Alia Bhatt gracing the occasion alongside Arab music sensation Majid Al Mohandis.
Residents will enjoy wellness pavilions, floating decks, open-air spas, and nature-inspired retreats, providing a rare sense of calm in Dubai’s fast-paced urban environment. The project’s horizontal design makes it stand out in a city dominated by vertical developments.
Property sales in Dubai are booming. In the first 290 days of 2025, sales reached AED 525.87 billion, surpassing 2024’s record-breaking figures. In Q3 alone, there were 59,228 transactions worth AED 170.7 billion. Damac Islands led villa and townhouse sales in H1 2025 with 4,185 transactions, while Damac Hills 2 recorded 1,942.
Damac Islands 2 offers a range of luxury homes: six-bedroom villas of around 583 square metres, five-bedroom twin villas of 324 square metres, five-bedroom townhouses of 293 and 263 square metres, and four-bedroom townhouses of 203 square metres. Prices start at AED 2.7 million.
Adding a playful twist, Damac has launched a global competition to find the ultimate islander. The winner will enjoy an all-expenses-paid trip and live as an employee on one of the eight islands.
Damac’s past launches have shown strong investor confidence, with price growth from launch at Damac Hills 1 townhouses up 86 per cent, Damac Hills 1 villas 72 per cent, Damac Hills 2 townhouses 60 per cent, and Damac Islands villas 29 per cent.
With Damac Islands 2, Dubai residents can now sip a virtual cocktail under swaying palms without ever leaving the city, proving that paradise can come with a postcode.
Brands
Tata Consumer Products highlights workplace bias with no repeat campaign
Women often repeat ideas to be heard; Tata campaign spotlights bias
MUMBAI: In many offices, a familiar moment unfolds. A woman shares an idea in a meeting. The room nods politely, then moves on. A few minutes later, someone else repeats the same thought and suddenly it lands.
This International Women’s Day, Tata Consumer Products is drawing attention to that quiet but persistent workplace dynamic through TheNoRepeatCampaign, an initiative that highlights how often women must repeat themselves before their ideas are acknowledged.
Conceptualised by Schbang, the campaign centres on a mockumentary-style film featuring a corporate employee known simply as “Doobara”, which literally means “again”. The character symbolises the many women across workplaces who find themselves restating their ideas during meetings, brainstorms and presentations before they receive recognition.
The campaign is grounded in research that reflects a broader workplace pattern. According to McKinsey & Company’s Women in the Workplace 2024 report, 39 percent of women say they are interrupted or spoken over in professional settings. Research by Perceptyx in 2022 adds to that picture, with 19 percent of women reporting frequent interruptions and 42 percent saying it happens at least sometimes.
Tata Consumer Products head of corporate communications and investor relations Nidhi Verma, said the campaign aims to bring a commonly experienced but rarely discussed bias into the open.
“Workplaces thrive when every voice is heard the first time it speaks. With #TheNoRepeatCampaign, we wanted to shine a light on a bias that many women experience but rarely gets called out openly. By encouraging teams to listen more consciously and acknowledge ideas fairly, we hope to create environments where contributions are valued for their merit, not the number of times they need to be repeated,” she said.
The film cleverly mirrors the very behaviour it critiques. Through deliberate repetition in the storytelling, viewers experience the subtle frustration of having a point overlooked until someone else echoes it back to the room.
The initiative also ties into Tata Consumer Products’ internal SpeakUp culture, which encourages employees to share ideas and feedback openly while emphasising the shared responsibility of listening and acknowledging contributions.
Schbang president of solutions Jitto George, said the insight behind the campaign came from everyday workplace observations.
“The insight was simple but powerful. Many women have experienced moments where their ideas gain traction only after someone else repeats them. We wanted the storytelling to reflect that reality in a way that feels relatable, slightly uncomfortable and difficult to ignore. The mockumentary format helped capture that everyday dynamic while prompting viewers to rethink how conversations unfold in their own workplaces,” he said.
Aligned with International Women’s Day 2026’s theme, “Give To Gain”, the campaign underlines a simple message. When organisations give attention, acknowledgement and visibility to women’s voices, the entire workplace benefits.
After all, when good ideas are heard the first time, they do not need a second attempt.
