MAM
Dairy Queen to do a promotion on ‘The Apprentice’
MUMBAI: For the first time a company appearing on the business based reality show The Apprentice, now in its fourth season, has created a promotion to find a real-life apprentice.
Dairy products maker Dairy Queen whose stores sell dairy desserts, hamburgers, hot dogs and beverages will have a featured episode focusing on its signature Blizzard brand on The Apprentice on 13 October. The company is taking that appearance to the next level by offering an apprenticeship that comes with a $50,000 cash signing bonus, an appearance in a television commercial, trips to Hawaii and Los Angeles and a chance to help create new Blizzard flavours. In India the show airs on Star World while in the US it airs on NBC.
Just like the television series, contestants for the Blizzard apprentice will vie for the title by completing a variety of tasks in the Now Hiring! Become DQ’s Blizzard Apprentice contest, which can be found online at www.blizzardfanclub.com . During round one, contestants must submit a 100-word essay describing their passion for the Blizzard and an accompanying photo of themselves interacting with the Blizzard brand. A panel of judges from Dairy Queen will choose 25 contestants to move on to the second task.
The second task requires contestants to produce a two-to-three minute video message about the Blizzard in the form of a television commercial, speech, rap, song or other performance art. The top five ‘odes’ to the Blizzard, chosen by Dairy Queen, will be posted to
www.blizzardfanclub.com along with each finalist’s original essay and photo. Blizzard Fan Club members, now totaling about 600,000, will then vote for their favourite. The contestant with the most votes will become the first-ever Blizzard apprentice.
Brands
Sanjeev Rolyan named global director at HCLTech
HCLTech taps seasoned pro to steer digital and software strategy worldwide
NOIDA: Sanjeev Rolyan has reached a new peak in his career, stepping into the role of global director at HCLTech. With over 16 years of experience in the tech and digital services arena, Rolyan is set to bring his expertise in software, applications, and end-to-end source-to-pay functions to the global stage.
Before this elevation, Rolyan held multiple leadership roles at HCLTech, including director & business head and general manager, where he played a pivotal role in driving enterprise resource planning and digital transformation initiatives.
His journey in the industry spans nearly two decades, starting with a long tenure at Genpact as assistant vice president, where he managed sourcing and procurement for IT solutions, SaaS, PaaS, IaaS, and application development projects.
Rolyan’s academic credentials include a postgraduate diploma in international business from Symbiosis International University and a certificate in digital strategies for business from Columbia Business School, where he mastered five key domains: customer, competition, data, innovation, and value.
At HCLTech, Rolyan’s mission is clear: to amplify the company’s software and digital offerings, streamline operations, and lead the charge in global digital transformation. With his blend of experience, strategic insight, and digital acumen, the tech world will be watching closely.
