MAM
Dairy Day ice cream launches ‘Goodness is Good’ campaign
MUMBAI: Dairy Day Ice Cream has released its summer campaign ‘Goodness is Good’. Conceptualised by Famous Innovations and directed by national award-winning director Vibhu Puri, the campaign comprises a video series of three films that aims at celebrating every act of goodness that spread happiness in people’s lives. The first film in the series titled ‘Sign Language’, tells a powerful story of a young boy learning to communicate in sign language in order to welcome a hearing and speech impaired child who recently moved into his apartment complex. The film ends with the children forming a lifetime bond as they share a delicious tub of Dairy Day Ice Cream.
Dairy Day co-founder M N Jaganath said: “The ‘Goodness is Good’ campaign is our attempt to deliver a message of unity, trust and friendship that can be achieved if our thought process is driven by goodness. Through this campaign we aim to encourage people to reimagine what they can achieve if they take the time to learn and understand what a small act of goodness can achieve. Dairy Day believes that goodness comes naturally, and we have made ‘goodness’ the focus of our brand.”
"Dairy Day as a brand and as a company truly embody the spirit of goodness – of being kind, caring for people and helping people in the right way. With this campaign, we have tried to bring the same alive through simple, relatable stories. Be it the father who understands that marks don't define a child, a layman who gently push children to play with nature and ensures the children disconnect from digital world/video game or the little boy who learns sign language to make a new friend. There are important messages hidden in these humble acts of goodness and we hope this campaign helps spread cheer in the world, at a time when we all need it so badly," said Famous Innovations founder and CCO Raj Kamble.
Director Vibhu Puri said, ''Making films is my passion and like all filmmaker’s I always lookout for a great script and more so in advertising. So when I got the three scripts especially the sign language film, I jumped! What drew me the scripts was the novel idea of using the innocence of kids – be it the relationship between the father and the daughter, highlighting the digital world of kids nowadays or doing a film about a relationship between the 2 kids, that had no words was challenging but yet was joyous. I think the client was also very supportive and compassionate and they never tried drilling the brand in the film, they like all of us just wanted the message to come across naturally that “Goodness is Good”. Hope the audiences love it as much I loved making it.''
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
