MAM
Dailyhunt forges content partnership with Chennai Super Kings
NEW DELHI: Dailyhunt, a local language content discovery platform for Bharat, today announced CSK Originals – an exclusive and exciting content partnership with IPL favorites’ Chennai Super Kings. This partnership manifests as an exclusive hub on the Dailyhunt platform, giving users access to original CSK content packed with team photos, vignettes and videos. CSK Originals went live on Dailyhunt on 19 September 2020 and will continue to entertain through a six-month duration until 30 March 2021.
Dailyhunt co-founder Umang Bedi said, “Sweet first victories deserve their attention and due. With spirits soaring high after their first game, we can’t think of a better way to salute Chennai Super Kings’ passion and never-say-die attitude – than bringing the best of cricket to the best in content. This first-in-an-IPL opportunity is sure to be a fan favourite keeping users absolutely up to date and entertained.”
Earlier this month, Dailyhunt also launched its made-in-India, short-video app. Josh, rich and diverse representation of India’s youth and the content that drives them, will allow short-video consumers and creators across Bharat to enjoy this collaboration too. The app (has) also launched a CSK contest on 28th September 2020 to keep the user josh running high and wide. Winners of this contest stand the chance to win authentic CSK merchandise worth INR 1 lakh.
CSK CEO KS Viswanathan said, “This exciting partnership with Dailyhunt will enable exclusive CSK content reach far and wide. Being a franchise that values its fan base, we want our supporters to be up to date about the team.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
