Ad Campaigns
Dailyhunt encourages voting with #EveryVoteCounts
Mumbai: Dailyhunt, the popular news aggregator, has unveiled its latest election campaign, #EveryVoteCounts, aimed at encouraging citizens to vote. The digital campaign taps into the essence of democracy with a witty twist, reminding citizens of the profound impact each ballot can have. With a blend of compelling visuals and engaging narration, it sparks a sense of civic duty and responsibility. The campaign’s creators, Bhavesh Kosambia and Rahul Chandwani, explain their inspiration: a tale of a politician’s defeat by a single vote.
DailyHunt chief marketing officer Samir Vora said, “When a large number in our population feels that the outcome is a foregone conclusion, many can deem their one vote as inconsequential in the sea of 1.4 billion people. But as history has taught us, nothing in this vibrant democracy can ever be taken for granted and a single vote can turn the tables. We wanted to remind people that #EveryVoteCounts, and inspire them to go out and vote.”
Conceptualised and executed by What’s Your Problem – A Wondrlab company, the campaign delivers a strong yet light-hearted message. Through compelling visuals and engaging narration, it urges its viewers to actively participate in the democratic process.
Wondrlab content leads Bhavesh Kosambia and Rahul Chandwani said, “We were very excited when we got this brief. It was a tough task to crack something different, something that’ll stand out in all the election noise. We researched and realised a rather interesting story, where a politician had the misfortune of losing by just a single vote. This inspired us to dramatize it. While it is a humorous tale, shot by design with dramatic and OTT acting, it delivers a serious message of how consequential every vote can be. An example of the world’s biggest democracy at play and the power of the common man in it. We want this campaign to encourage people to go out and vote and are sure that it’ll travel and help in moving the needle.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
