Brands
Dabur India extends Honitus brand with ‘Hot Sip’
MUMBAI: Moving forward on its mission to present the benefits of Ayurveda in modern-day formats, Dabur India has extended its Honitus brand with the launch of Dabur Honitus Hot Sip, a powder to make Ayurvedic ‘Kadha’ especially designed to help fight cough & cold. Enriched with the goodness of 15 powerful unique Ayurvedic herbs such as Shunthi, Kantakari, Kulanjana & Tulsi, combined with honey to provide effective natural formulation for effective relief from cough, cold and sore throat, Honitus Hot Sip comes in two ready-to-use formats – a tea-stick and a sachet.
Backed with the traditional Ayurvedic knowledge of medicinal Kadha preparation, Dabur Honitus Hot Sip is easy to use – Just stir the tea stick or the contents of the sachet in either warm water, tea or milk, and experience the goodness of Ayurveda Kadha. Dabur Honitus Hot Sip sachet is priced at Rs. 10, while the stick format is priced at Rs. 95 for a box of five sticks.
Dabur India Marketing Head-OTC Ganapathy Subramaniam said: “This marks a first for Dabur and for the Ayurvedic and healthcare industry in India. Indian consumers have always sworn by the health benefits of Ayurvedic Kadha, and with Dabur Honitus Hot Sip we are now offering a effective alternative to fight cough and cold, that is convenient, time saving and packed with the goodness of Ayurvedic herbs.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
