Brands
Dabang Delhi goes green, scores on and off the mat
MUMBAI: Dabang Delhi K.C. is turning the mat green. In a first for the Pro Kabaddi League, the team donned a special green jersey as part of its Raid for Green campaign, signalling a bold commitment to sustainability in partnership with Aavashyak Game.
Every successful raid now has a real-world impact, a tree is planted in pollution-heavy, low-green zones across the NCR. So far, Dabang Delhi has planted 295 trees, turning athletic points into environmental victories. Fans are also invited to join the movement, with the “Green fan of the match” programme recognising eco-friendly actions with a sapling and digital shout-out during home games.
Dabang Delhi K.C. CEO Prashant Mishra said, “Every raid, every cheer, and every fan action contributes to a cleaner, greener tomorrow. This green jersey is more than just a colour; it’s a symbol of our commitment to climate-positive change.”
In a thrilling opener of the Delhi leg, Dabang Delhi squared off against Puneri Paltan in the green jersey, finishing 38-38 in a nail-biting draw. Ajinkya Pawar led with a Super 10, supported by Neeraj Narwal and the rest of the raiders, showcasing teamwork and determination even in the absence of captain Ashu Malik.
This initiative positions Dabang Delhi K.C. as a pioneer in Indian sports, proving that kabaddi can be climate-positive. By linking every on-field moment with measurable environmental action, the team is inspiring fans, players, and communities to make small, impactful changes that add up to a greener future.
With consistent performance since its inception in 2014 and a track record of playoff qualifications, Dabang Delhi K.C. continues to combine sporting excellence with social responsibility, setting a new benchmark in Indian sports.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
