Brands
Dabang Delhi goes green, scores on and off the mat
MUMBAI: Dabang Delhi K.C. is turning the mat green. In a first for the Pro Kabaddi League, the team donned a special green jersey as part of its Raid for Green campaign, signalling a bold commitment to sustainability in partnership with Aavashyak Game.
Every successful raid now has a real-world impact, a tree is planted in pollution-heavy, low-green zones across the NCR. So far, Dabang Delhi has planted 295 trees, turning athletic points into environmental victories. Fans are also invited to join the movement, with the “Green fan of the match” programme recognising eco-friendly actions with a sapling and digital shout-out during home games.
Dabang Delhi K.C. CEO Prashant Mishra said, “Every raid, every cheer, and every fan action contributes to a cleaner, greener tomorrow. This green jersey is more than just a colour; it’s a symbol of our commitment to climate-positive change.”
In a thrilling opener of the Delhi leg, Dabang Delhi squared off against Puneri Paltan in the green jersey, finishing 38-38 in a nail-biting draw. Ajinkya Pawar led with a Super 10, supported by Neeraj Narwal and the rest of the raiders, showcasing teamwork and determination even in the absence of captain Ashu Malik.
This initiative positions Dabang Delhi K.C. as a pioneer in Indian sports, proving that kabaddi can be climate-positive. By linking every on-field moment with measurable environmental action, the team is inspiring fans, players, and communities to make small, impactful changes that add up to a greener future.
With consistent performance since its inception in 2014 and a track record of playoff qualifications, Dabang Delhi K.C. continues to combine sporting excellence with social responsibility, setting a new benchmark in Indian sports.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
